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Brands

Well-known companies with long histories and reputations

The Gen Z Perspective: What is circularity and why is it now essential in fashion brands?

I was recently sent an article by a co-worker discussing how circularity is becoming an essential business strategy. My first thought: What is that? My second thought: If it has to do with fashion, count me in. So, after some needed research,...

Madelyn Forlenza

45 years of sustainability at family-run Frey Vineyards

The outsized impact Niman Ranch has on local economies

Katherine Miller

Walmart joins the growing list of companies cutting DEI

Thanksgiving turkeys raised on regenerative farms are more nutritious, new research shows

Insights

Companies who are evolving long-standing products to better serve the environment or society.

Trial by media is the name of the game today. So even companies with decades-long reputations can be cancelled in a split second. Navigating changing times takes humility, thoughtfulness and the ability to shift gears, fast.

For instance, private food companies removing high fructose corn syrup from products include Chick Fil-A and Subway.

Or, fossil fuel companies investing in renewable energy include BP (BP), Enbridge (ENB) and Total Energies (TTE).

Ashley Friedlein

EConsultancy Founder, Serial entrepreneur of marketing, media, tech.

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