Our Story

About us

It’s funny where life takes you. And the “butterfly effect” moments that get you there. For instance, how does a little girl who loves to tap dance land a role as Chief Marketing Officer? Or a teenager whose first job was a clerk in a union office to become a Top 100 Women in Fintech.

More on these two in a minute.

But first, we have a confession to make. Or two confessions, it seems.

1. It’s true our vision is aspirational – Money sees no evil.
2. It’s true our mission is principled – To transform the way investment money is perceived–as an opportunity for good.

Some might say we’re idealistic – and to that we say, “Thank you.”

And, we believe our audience holds these values as well. Research reveals:

• Millennials and Gen Zers believe the world has reached a tipping point on issues such as racial justice, inequality and the environment.
• Women choose their investments based on their social or environmental impact, especially those between the ages of 30 and 40.
• Men are increasingly using impact investing as an alternative to charitable giving.

Honestly, we hope our audience flutters into our sphere, gains information and inspiration, and then lands with a bang in the investment community, one that creates big changes in the world.

Are you in?