Peter Krull, CSRIC, is a Partner and the Director of Sustainable Investing at Earth Equity Advisors, a Prime Capital Financial Company. He is also the 2024 Investment News ESG/Responsible Investing Advisor of the Year(1), and a well-known thought leader in the sustainable investment industry, advocating for fossil-fuel-free, sustainable, resilient, and innovative (SRI) investing. Practicing sustainable investing for over 20 years, Peter believes in the power of positive, solutions-based investing. At Earth Equity, Peter focuses on creating and managing the firm’s SRI investment portfolios, educating investors and advisors, and writing thought leadership pieces. Peter has won two ThinkAdvisor Luminaries Awards: Thought Leadership and Education(2) in 2021, and the Advisors With A Heart in 2024(3). He has also received the Sustainable Champion Award from the North Carolina Business Council in 2022(4). He was ranked in the AdvisorHub listing of fastest-growing advisors in America for 2022(5). He is a regular speaker at industry conferences as an expert on sustainable investing, including Future Proof, US SIF Forum, ESG for Impact, and others. He is a contributor to Kiplinger and has been quoted in The Wall Street Journal, The New York Times, Barron’s, Bloomberg, Money Magazine, Investor’s Business Daily, MarketWatch, and many others. He has appeared on Reuters TV, Cheddar TV, and the Schwab Network. In addition, he has been regularly featured in numerous podcasts, magazines, and online articles, including the Michael Kitces Podcast. He hosts the podcast, Dollars & Change: The Experts Guide to Sustainable and Responsible Investing, and his book The Sustainable Investor: A Guide to Responsible Investing for Financial Advisors will be released by Wiley in the Fall of 2025. A native of Western New York, Peter lives in Asheville, NC, with his wife, Dr. Melissa Booth, a scientist, science communicator, and novelist, and their very spoiled cat, Cleo. They drive electric vehicles and live in a solar and battery-powered house. (1) Awarded June 2024 for the 2023-2024 period by InvestmentNews. No compensation was provided. (2) Awarded November 2021 for the year 2021 by ThinkAdvisor. No compensation was provided. (3) Awarded December 2024 for the year 2024 by ThinkAdvisor. No compensation was provided. (4) Awarded January 2023 by the North Carolina Business Council for the year 2022. No compensation was provided. (5) Awarded November 2022 by AdvisorHub for the year 2022. No compensation was provided.