This Week in Cannabis: Is Cultivation and Retail the Purest Way to Play Legalization?

Henry Truc  |

For week three of The Future of Cannabis program, we drilled into the cultivation and retail segment of the overall market. Arguably, no other group is as correlated with the success and failure of the legalization movement than this one, covering both end points of the seed-to-sale process. As the regulatory and political landscape continues to expand toward wider legalization, the cultivation and retail companies could offer the closest to pure play opportunities as investors can get.

But as with any opportunity, the investment thesis is tied to overcoming short-term obstacles to capitalize on long-term catalysts. As we’ve done in the previous weeks, and Viridian Capital Advisors breaks down the “cash program” posed by the current market realities and the long-term potential once this generational shift toward legalization is realized. But don’t take our word for it. See why some of the largest business titans like Netflix Co-Founder Mitch Lowe, Wall Street veterans and innovative entrepreneurs are so excited about this space.

To learn more about The Future of Cannabis program, we encourage you to read What is The Future of Cannabis?

Here’s a recap of everything we published in our Week Three focus on the Cultivation and Retail Cannabis Market.

The (Untapped) Multi-Billion Dollar Market in Cannabis Cultivation and Retail: In this sector deep dive feature, we look at the $35 billion to $50 billion market that is the cannabis industry. As the business climate becomes more favorable, an increasing number of grow and retail companies are being introduced to the market, as well as an entire ecosystem of ancillary businesses to support those operations. See which companies are currently leading the way.

Expert Interviews: We wanted to serve as a platform for leading voices in the cannabis market to provide their perspectives and to encourage dialogue about the industry. Here’s who we heard from this week

Sector Research – State Legalization and Popular Support Initiatives Drive Growth in Legal Marijuana Market: As cannabis becomes more prominent as a business opportunity, the capital markets are taking notice. In addition, the commoditization of cannabis creates a tradable market that adds to the standardization of pricing dynamics with major implications on the evolution of the industry. This new layer of stability opens the door for big business to finally enter into the fray through perhaps major acquisitions as the most likely scenario.

As we enter the final stretch of this program in week four, our coverage shifts to the most innovative and consumer-oriented group of the cannabis industry. Infused products have completely changed the way customers can access the benefits of cannabis, and sets the table for the industry to really gain traction into mainstream culture. In fact, many modern businesses in the cannabis today, particularly those in the infused product category, may be unrecognizable to those that haven’t been paying attention to this market the past several years. Be sure to come back next week as we dive in.

You can read more from our special program The Future of Cannabis here. To find out why and Viridian Capital Advisors launched this program, be sure to read What is The Future of Cannabis? This program was made possible by the support of our sponsors. Click here for a full list of our sponsors.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to:


Emerging Growth

Margaux Resources Ltd.

Margaux Resources Ltd is a Calgary based resource company. The Company is focused on its Jersey Emeral Tungsten-Zinc property located in the southeast portion of British Columbia.