Company reports progress on corporate and distribution initiatives under leadership of new President and COO
KOLOA, Hawaii, Sept. 2, 2015 -- KonaRed Corporation (KRED) , manufacturers of Antioxidant Juices and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry® coffee fruit from Kona, Hawaii, today provided an update on distribution and corporate developments since the hire of new President and COO Kyle Redfield. Mr. Redfield was recruited in July 2015 to lead KonaRed's international expansion and increase the Company's focus on revenue generation through global sales efforts, channel diversification and new product development.
KonaRed products have achieved new successes during this period and are currently hitting the shelves of hundreds of leading Japanese retailers such as Aeon Retail, Kinokuniya and Natural Lawson Stores. Lawson, Inc., Japan's second largest convenience store chain, caters to a growing number of health-conscious customers and is an excellent fit for distribution of KonaRed products. KonaRed is also now in discussions with international distributors in South Korea, Taiwan and Australia.
On the domestic front, in August KonaRed added a new distributor in Hawaii, Hawaii Foodservice Alliance (HFA), which has already generated modest growth in our overall sales. HFA is a locally-owned Hawaii company providing beverages, snacks, baked goods, fresh milk, fresh eggs and a variety of quality products to the leading warehouse clubs, grocers and foodservice operators in the islands.
KonaRed's CEO Shaun Roberts stated, "We have seen an increase in activity across the board and are pleased with the progress we are making. Our goal in reporting these developments is to help create better transparency regarding our sales generation, as well as provide investors with a sense about the regions in which we are operating. In a short time, we have already successfully added our products onto shelves across Japan and see this region as a lucrative opportunity for us. We are also pleased by the addition of HFA as solid distribution partner which allows us to dominate our home market even further."
Mr. Roberts continued, "A strong team is key to our success and Kyle Redfield has been a great addition to our Company. His industry experience and contact base are tremendous assets and he's already proved himself instrumental in executing on our Company objectives. Going forward, we remain focused on increasing revenue and adding key retailers and distributors."
KonaRed's beverages and supplements are available at select Kroger, Target, Vitamin Shoppe, Whole Foods, Food For Less, 7-Eleven, Ralphs, Fred Meyer and many other retail locations throughout the US, Japan and Canada.
About KonaRed Corporation
KonaRed Corporation produces health and wellness nutritional products including beverages and nutritional supplements, which bring the attributes of Hawaiian Coffee fruit to an international consumer market. The Company was established in August 2008 and achieved its first sales in February 2009. In October 2013 KonaRed went public and trades on the OTCQB under the symbol KRED. KonaRed, through a licensing agreement with FutureCeuticals, Inc., utilizes innovative, state of the art, proprietary processes that produce antioxidant extracts and powders from Hawaiian Coffee Fruit, which are used to produce KonaRed's Antioxidant Juice, Green Tea, Coconut Water, On-the-Go Packs and 100% Coffee Fruit Powders. KonaRed Corporation is headquartered in Koloa, Hawaii, and its distribution center is in San Clemente, California. KonaRed products are sold in select Kroger, Vitamin Shoppe, Whole Foods, Safeway, 7-Eleven, and many other retail outlets throughout the US, Japan and Canada. More information about KonaRed and its products can be found at www.konared.com.
Forward Looking Statements
Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the SEC which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.
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