Company reveals refreshing new health beverages on trend with an explosively growing sector in the coffee industry
KOLOA, Hawaii, Jan. 5, 2016 -- KonaRed Corporation (OTCQB: KRED), a pioneer of the coffee fruit category and manufacturers of antioxidant juices and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry® brand coffee fruit from Kona, Hawaii, today announced that it will begin rolling out its ready-to-drink cold brew coffees, available in 2 new delicious offerings in Original Signature Blend and Hawaiian Vanilla.
KonaRed's new beverages, available in 12oz glass bottles, are refreshing, ready-to-drink coffees which blend premium coffee beans and Hawaiian coffee fruit. This innovative coffee beverage is like nothing seen before as it marries the benefits of Hawaiian CoffeeBerry® coffee fruit with a boost of caffeine from premium coffee beans.
Cold brewed coffee is a new trend being labeled "fourth generation coffee" by the coffee industry and is created via a process in which roasted and ground coffee beans are steeped in cold water for over 12 hours. This new take on a century old beverage has already become very popular among the billions of coffee drinkers around the world and is a great complement to existing cold case product offerings of major coffee vendors.
KonaRed's President Kyle Redfield commented, "We are committed to delivering innovative products like our new cold brew coffee to meet the high demand for great tasting healthy beverages. The popularity of cold brew coffee in the U.S. has exploded in the last year and functional coffee is something that is still relatively new to the U.S. market. We are satisfying a tremendous market where a whopping 44% of U.S. consumers wish they could add healthful ingredients in their coffee -and tea-based drinks. We expect traction in the coming months as we roll out our sales & marketing initiatives for this product beginning in January 2016. We expect our cold brew coffee line to be an immediate contributor to our revenues."
According to Mintel, currently 24% of consumers drink retail-purchased cold brew coffee. The market for cold brew has seen a 115% growth in 2015 compared to prior year, reaching $7.9 million in industry sales in 2014, with growth expected to continue. Growth for cold brew has been steady since 2010, and has been estimated to grow 339% through 2015. Reference - http://www.mintel.com/press-centre/food-and-drink/us-cold-brew-coffee-sales-grow-115-from-2014-2015
About KonaRed Corporation
KonaRed® Corporation is the pioneer of the USA Grown, Hawaiian Coffee Fruit. The company oversees a vertically integrated supply chain starting with the highest quality Coffee Fruit from Kona Hawaii. KonaRed®, through a licensing agreement with FutureCeuticals, Inc., utilizes innovative, state of the art, proprietary patented processes that produce and market a complete range of healthy products that showcase the Hawaiian Coffee Fruit. The line of consumer packaged goods includes antioxidant rich extracts and powders from Hawaiian Coffee Fruit, which are used to produce KonaRed®'s ready to drink Antioxidant Juice, Green Tea, Coconut Water, On-the-Go Packs and 100% Hawaiian Coffee Fruit Powders. The company has also launched a line of 100% Kona Coffee products which includes the coffee fruit as well. The Company was established in August 2008 and achieved its first sales in February 2009. In October 2013, KonaRed® went public and trades on the OTCQB under the symbol KRED. KonaRed® Corporation is headquartered in Koloa, Hawaii, and its distribution center is in San Clemente, California. KonaRed® sells its products at retail stores across the U.S., Canada, Japan and is expanding into other international markets. KonaRed® products are sold in select Kroger, Safeway, Albertsons, Vitamin Shoppe, Target, Whole Foods, 7-Eleven and many other retail outlets. More information about KonaRed® and its products can be found at www.konared.com.
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