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Latest Trends in the Solar Industry: Coverage of 26th Annual ROTH Conference Panel Discussion

By  +Follow March 12, 2014 6:57AM
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Monday at the 26th Annual ROTH Conference saw some of the industry leaders for solar panel manufacturing sit down to discuss the future of their industry. It’s an exciting time to be a solar company at the moment, with a huge run in 2013 that left the Guggenheim Solar ETF (TAN) the top-performing non-leveraged ETF for the year. Of course, anyone working at a solar company probably also remembers the lean years that preceded the boom when valuations plunged in 2011 and then bottomed out in late 2012.

The panel at the ROTH Conference looked at an array of issues facing the solar industry, including the promise of energy storage technology, the rate of growing demand for their products, and even the ongoing trade war with China.

The panel was moderated by Philip Shen, a Senior Research Analyst ROTH Capital Partners, and introduced by Chris Forrester, a partner at Sherman & Sterling. Sitting on the panel was Rhone Resch, President & CEO of the Solar Energy Industry Association; Tony DiPaolo, the CFO of Real Goods Solar ($RGSE); Herman Zhao, the CFO of JA Solar Holdings (JASO) ; and Michael Potter, CFO of Canadian Solar (CSIQ) .

Growing Demand is Promising for Industry

As much as demand has increased in the last year and a half, industry experts continue to anticipate strong growth into the future. And the panelists were more than willing to discuss the sunny future for their industry.

“[It’s] very uncertain… [but] we expect to have a 10 gW market by 2016 in the [United States],” said Rhone Resch. “And depending on what happens with distributed generation, depending on what happens with state renewable portfolio standards, the ITC, and also the EPA’s 111d rules, we think that demand can continue to rise from there. So I think in 2019 in the United States, you’ll see the market somewhere around 15 gW on an annual basis. I think the US will remain in that 10-20 percent of the global market, so I think you’ll see a global market somewhere around 100 gW by 2019.”

Michael Potter, meanwhile, observed that even in the industry’s darkest days, it was still growing.

“A lot of people missed the fact that, a few years ago when things looked fairly dire for solar, the market was still growing,” he said. “Even in the worst years when the valuation of the solar companies was the lowest, there was still growth year-over-year in demand.”

Tony DiPaolo emphasized that the potential growth on the residential side was very strong in the near-term future.

“When we look at numbers for next year and the year after, we see 30 to 50 percent growth in volumes that would put next year somewhere above a gigawatt on the residential side, possible as high as 1.2 gW, and similar growth the year after,” he said.

But ultimately, it was clear that the record year in 2013 was generating excitement throughout the industry.

“We’ve been building out solar in the United States for 30 years, right? In the last 18 months, we’ve installed as much solar as we have in the previous 30 years,” said Resch.

Emerging Markets Could Sustain Growth

Also contained in the discussion of rising global demand was the consideration of just where that demand would be coming from. The potential for emerging markets to drive the construction of new solar capacity is clearly an exciting prospect for many in the industry.

“A few years ago, a very dramatic shift happened,” said Michael Potter. “It used to be purely policy driven. Without government policy offering incentives, there was no demand for solar… Very recently, the costs of solar … has become so affordable that in most places in the world it’s actually very competitive ... And it lots of places in the world, it’s actually much cheaper to build solar today. In emerging markets, where they need electricity quickly and they have a big concern about pollution, solar can be built quickly and it can come on line fast and it’s not polluting and it’s very cost effective. There’s no real need to make large incentives.”

“I think if you want to look for what’s the next big market…the Middle East and South America would be the two that I would name off the top of my head,” he continued. “There’s a lot of countries in the Middle East that burn oil to generate electricity. Obviously, using solar would be a much better way of generating electricity. They can either save the oil for longer or sell it and get more money for it. And South America, again, it’s an area where there’s not a lot of direct government incentive to pay people for putting solar in but where the cost of solar is very grid competitive. And there’s a lot of industries that need electricity and need the flexibility that distributed generation can bring. So I think that those regions could be quite good markets for solar going forward.”

New Technologies Could be Game-Changing

The current focus for these companies is clearly in using their current technologies to grow into new markets, but that didn’t mean that the anticipation of new products isn’t wasn’t on their radar. Most notably, excitement surrounded the potential contained in energy storage technology. While still not on the market, batteries that could efficiently store energy collected while the sun’s up so it can be distributed at night, during peak usage, were viewed as potential game-changers.

“I think the real thing is, you have to understand we’re also a technology driven sector,” said Potter. “And one of the areas where there’s a big chance for a breakthrough is in energy storage. If there’s a good breakthrough and you can actually store the energy that’s generated during the day and use it at night? I think 10 percent a year is nothing compared to where it could grow and you could see a big move towards not just distributed generation solar, but large arrays of solar storing energy overnight.”

An Industry, not an Issue

One theme that also ran through the panel was solar’s growing independence from policy-driven demand. The desire to operate outside of political debate was clear, and these executives seemed confident that the industry was heading for a place where it could continue healthy growth without relying on government policies.

“There’s lots of countries in the world that have ‘conservative’ governments that are pro-solar,” said Potter. “I don’t think it’s really a Democrat vs. Republican issue. If it’s not heavily government-subsidized and it’s a beneficial industry and a beneficial technology to use, a lot of the partisan discussion goes away. … I see a lot of Republicans suddenly realizing that this is an individual empowering technology, where you can disconnect yourself from the grid and where you’re not beholden to the government and you can still power electricity in your house. And it’s a very different way of looking at it. If it’s a money-burning, eventually job-destroying type of effort that’s just government subsidy driven? That’s going to get a political discussion around it. If it’s a technology to generate electricity that’s competitive with and environmentally friendly compared to other forms of electricity generation? Then it’s just a dollars and cents kind of things.”

Rhone Resch echoed this sentiment.

“What we work really hard [for] as an industry is to make sure that we are not defined as an ‘issue,’” he said. “So when Obama talks about environment as an issue or talks about solar as an issue, we want to redefine solar as an industry. … There’s a lot of really positive stories that are occurring in Republican districts, Republican states. We get support from Republican senators as well as Governors. And so what we’re trying to do is position ourselves so that we do have broad-based bipartisan support.”

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


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Results for TAN
Silly Rin PeasVcocyx
21 Oct 14 21:28:25
resucitate$ $tan Read: http://t.co/ODo9PkEZHG
#Bandz
21 Oct 14 18:52:44
On YouTube Search: $TAN G 👌 #KeepItG The Mixtape drop 12/25 💯💯💯 http://t.co/cEEbFoIVOD
Ben Silverberg
21 Oct 14 18:04:36
Leading market sectors higher Tuesday included: $OIH $SOXX $XOP $IBB $IYT $XLE $TAN $XLV $QQQ $XLI $XLB
it no-reen !!
21 Oct 14 17:25:27
Je$$e type$ like thi$ and i have to put up with it $tan problem$
Jegan Master
21 Oct 14 16:24:41
Legacy X [Prod.By October Samuel] by $tan-Li on #SoundCloud https://t.co/9hKKets9m1
#Bandz
21 Oct 14 14:41:16
#NEW: Try Me(REMIX)’ by $TAN G on #SoundCloud https://t.co/CCAYC8qhgm
$$$ Money $$$
21 Oct 14 11:36:34
$TAN $SCTY $SUNE $CSIQ solar is back & hot hot hot today
Mark Mansfield
21 Oct 14 11:25:47
RT @ETFSwingTrader: Final (public) Trade. Adding 5% $TAN short (for full 10% position) and 3% $VT short (for 5% or 1/2 position). #ETF
Jack Loftis
21 Oct 14 11:25:26
Final (public) Trade. Adding 5% $TAN short (for full 10% position) and 3% $VT short (for 5% or 1/2 position). #ETF
I Taught Kanye
20 Oct 14 21:33:28
RT @StanDashLi: Legacy X [Prod.By October Samuel] by $tan-Li on #SoundCloud https://t.co/9hKKets9m1
Jegan Master
20 Oct 14 21:32:49
Legacy X [Prod.By October Samuel] by $tan-Li on #SoundCloud https://t.co/9hKKets9m1
Club Tuesday ™
20 Oct 14 19:48:42
RT @KJEilts13: Burn it down for $tan tho
Ben Silverberg
20 Oct 14 19:29:13
Leading market sectors higher Mon included: $QQQ $IWM $XLF $GDX $XLB $XLE $IYR $XRT $XLP $XLY $XLV $IBB $XLU $ITB $SMH $IYT $TAN $GLD $SLV
ETF Trends
20 Oct 14 17:00:52
A Modest Einhorn Bounce for #Solar ETFs http://t.co/uAQQVBIvXR #ETF #alternativeenergy #greenenergy $SUNE $TAN $KWT $GTAT
Tom Lydon
20 Oct 14 16:55:17
A Modest Einhorn Bounce for #Solar ETFs http://t.co/DBDBMIC1Le #ETF #alternativeenergy #greenenergy $SUNE $TAN $KWT $GTAT
#Bandz
20 Oct 14 16:41:13
Have you heard ‘$TAN G - Try Me(REMIX)’ by $TAN G on #SoundCloud? https://t.co/CCAYC8qhgm
#Bandz
20 Oct 14 16:39:27
$tan G - Rollin | Shot By EagleFilms1: http://t.co/8ndrlj97jR via @YouTube
Marshall Stanley
20 Oct 14 15:44:28
Listen to #morningcoffee With Marshall by Märshäll $tan #np on #SoundCloud http://t.co/JkzKQwJBFM go listen now!!!!!!
A Fistful of Dollars
20 Oct 14 13:21:35
RT @GregorMacdonald: The solar ETF $TAN is down about 6% last 12 months. Given solar growth + interest rates even lower: solar equities sho…
Gregor Macdonald
20 Oct 14 13:19:34
The solar ETF $TAN is down about 6% last 12 months. Given solar growth + interest rates even lower: solar equities should be doing better.
TerraJoule
20 Oct 14 13:19:34
The solar ETF $TAN is down about 6% last 12 months. Given solar growth + interest rates even lower: solar equities should be doing better.
Jack Loftis
20 Oct 14 12:51:00
@ETFGodfather Can't thank Einhorn enough for setting up $TAN shorts.
ETF Trends
20 Oct 14 12:23:02
Durable Dividends, Einhorn Lifts $TAN, Rousseff Rattles $EWZ, OPEC #ETFs Crushed, Dollar Ideas $UDN $$KBWB $WDTI $FDL http://t.co/FSaJV5Myvd
Jack Loftis
20 Oct 14 12:11:30
Final (public) Trade. Adding 3% to $TAN Short. Opening 2% $VT Short. (These are 2-3-5% progressions, added to when they move against me.)
$$$ Money $$$
20 Oct 14 11:50:46
$TAN $SUNE $SCTY $CSIQ decent day for solars stocks again.
Dennis Hudachek
20 Oct 14 11:14:18
Top 5 ETFs Crushing Their Indexes http://t.co/usVhRCd7jt $REMX $RSX $MDD $TAN $ICLN
ETF.com
20 Oct 14 11:12:48
5 ETFs Crushing Their Underlying Indexes http://t.co/Qa7BWObele $REMX $TAN $ICLN $MDD $RSX
Jack Loftis
20 Oct 14 10:03:45
Inverse ETF trades looking good: $TZA $SSG. $TAN short, as well. $IWM puts. So regarding today as pause in downtrend until proven otherwise.
abhishek m r
20 Oct 14 09:24:36
Commented on StockTwits: $TAN 1st target achieved @ 36.54 now inching towards 2nd target 37.08 http://t.co/4vnj3grBeY
bluearrowcharts
20 Oct 14 09:09:02
"POSTED 10/19/14: $SUNE Watching how solars handle resistance, for buy trigger. $TAN"
Zach with ZeroValue
20 Oct 14 08:53:43
RT @h2oisgood4u: Buy $TAN sell $KOL - Beijing marathon concludes in heavy smog http://t.co/TfxW05ZWuK http://t.co/ZWlDVAGSnj http://t.co…
Zach Chester
20 Oct 14 08:50:36
Buy $TAN sell $KOL - Beijing marathon concludes in heavy smog http://t.co/TfxW05ZWuK http://t.co/ZWlDVAGSnj http://t.co/yJzrT6GkZt
abhishek m r
20 Oct 14 08:36:33
Commented on StockTwits: $TAN inching towards target 36.54 http://t.co/fodgG8CKXp
Jegan Master
20 Oct 14 07:38:23
Legacy X [Prod.By October Samuel] by $tan-Li on #SoundCloud https://t.co/9hKKets9m1
Large Void Bot
20 Oct 14 06:00:39
Popular: $NLNK, $BTU, $HAL, $VRX, $SAP, $VFC, $LII, $SHOO, $CMA, $SHOR, $JNUG, $GOGO, $SNE, $TAN, $AIG, $RCL
Kora Reddy
20 Oct 14 05:52:57
"@gtlackey: Energy breadth composite $NUCL $XLE $OIH $AMLP $IEO $TAN http://t.co/xklB1Mv6t9"
G. Thomas Lackey Jr
20 Oct 14 05:46:27
Energy breadth composite $NUCL $XLE $OIH $AMLP $IEO $TAN http://t.co/NiMuXZMvTs
Lance Fiasconaro
19 Oct 14 19:47:19
RT @leopardtrader: Lessons from recent Market decline http://t.co/svfsTAQFig $SPY $TLT $USDJPY $GS $AAPL $CMG $TAN
buffalo soldier
19 Oct 14 19:26:06
RT @malcGetsBuckets: 10:10 R.I.P $tan Miss you Bro🙏
2⃣GANGPLUGG☀️
19 Oct 14 19:13:37
RT @malcGetsBuckets: 10:10 R.I.P $tan Miss you Bro🙏
Malc175☀
19 Oct 14 19:10:48
10:10 R.I.P $tan Miss you Bro🙏
abhishek m r
19 Oct 14 14:08:34
$TAN Daily Trend - Bullish,Best Buy 35.28 Targeting 36.54 - 37.08 - 37.75, However weekly/Monthly trend firm bearish tgt 34 / 32.78/ 30.35
leopardtrader
19 Oct 14 13:26:31
Lessons from recent Market decline http://t.co/svfsTAQFig $SPY $TLT $USDJPY $GS $AAPL $CMG $TAN
Ainsleigh Dominguez
19 Oct 14 11:11:56
RT @StanDashLi: Legacy X [Prod.By October Samuel] by $tan-Li on #SoundCloud https://t.co/F7E1L5d11j
Jegan Master
19 Oct 14 11:10:12
Legacy X [Prod.By October Samuel] by $tan-Li on #SoundCloud https://t.co/F7E1L5d11j
#Bandz
19 Oct 14 10:02:33
😱$TAN G - Try Me(REMIX) by $TAN G on #SoundCloud https://t.co/TXL5hd2c3C
John Earl Burnett
19 Oct 14 09:59:34
RT @BKBrianKelly: Buy $TAN sell $KOL MT @XHNews: #Beijing #marathon concludes in heavy #smog,http://t.co/RsEF9M2Occ http://t.co/O3fMEP66YR
sgtredbluered
19 Oct 14 07:24:45
RT @BKBrianKelly: Buy $TAN sell $KOL MT @XHNews: Beijing marathon concludes in heavy smog,http://t.co/zrRjzHTVZe http://t.co/coQhCkMs39
Mike Davies
19 Oct 14 06:12:35
RT @BKBrianKelly: Buy $TAN sell $KOL MT @XHNews: Beijing marathon concludes in heavy smog,http://t.co/zrRjzHTVZe http://t.co/coQhCkMs39
Brian Kelly
19 Oct 14 06:09:54
Buy $TAN sell $KOL MT @XHNews: Beijing marathon concludes in heavy smog,http://t.co/zrRjzHTVZe http://t.co/coQhCkMs39
				
				
By  +Follow March 12, 2014 6:57AM
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