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The Myth of Solar Stocks as a Monolith

By  +Follow October 31, 2013 6:58AM
Tickers Mentioned:

Anyone who takes even a passing interest in the stock market is probably aware that 2013 has been the year of solar, with the Guggenheim Solar Trust ETF ($TAN) climbing nearly 135 percent so far this year. Of course, as much as this year has been the year of solar, the last two years weren’t, with the Solar Trust plummeting almost 80 percent from the start of 2011 to the end of 2012.

Solar remains a new industry, relatively speaking.  While the first solar modules date all the way back to 1958 when they were installed on space ships, it’s only started catching on as a serious alternative for generating electricity in the last few years. In fact, over 66 percent of global solar capacity has been installed in the last two and a half years. And capacity is expected to double in the next two and a half years.

And, as with most relatively new technologies, there’s a tendency for the stock market to treat the industry as a monolith, with daily moves for one or two major solar company creating a ripple effect across the entire segment. If SunPower Corporation (SPWR) or First Solar (FSLR) make a big move, it’s not uncommon to see other, smaller companies moving in a similar direction for no other apparent reason than that they’re mirroring the industry leaders. And while many of the companies are subject to similar market forces, that doesn’t mean that it makes sense to treat them all the same. The solar industry has multiple facets, with residential installations representing a market totally unique from utility customers, and different technological underpinnings to the offerings of different companies.

A Growing Source of Power

The biggest factor driving the recent growth of the solar industry appears to be primarily the rapid increase of solar installations for utility companies. In fact, solar is set to outpace wind power in new installations this year for the first time. Driving this is a steady improvement in the efficiency of solar panels paired with large-scale government support in the United States and China. And, ultimately, utilities have represented the biggest portion of the solar market for years.

The portion of total photovoltaic (PV) cell capacity for utilities is on the rise. In fact, Q4 of 2012 saw a massive spike in installations, reaching nearly 900 MW for the 3-month period. What’s more, while there remains seasonal fluctuation, utilities are driving the majority of new solar installations in America, something that represents a dramatic shift from even just a few years ago. It wasn’t until Q4 of 2010 that installations exceed 200 MWs total for the first time, and utilities represented only a fraction of that.

Photovoltaic Panels vs. Concentrating Solar Power

When one looks at the use of solar power by utilities, there’s an important distinction to be made: photovoltaic panels (PVs) vs. concentrating solar power (CSP) plants. Solar panels are typically silicon-based panels that convert the radiated energy from the sun into electricity directly. Concentrating solar power is much more coneventional in the sense that it uses heat to create steam that, in turn, powers turbines, just like any fossil-fuel fired plant. However, in this case, the heat is coming from the sun. Plants using CSP will concentrate sunlight onto a singular point, creating the heat that’s then used to power the turbines. About 90 percent of global CSP capacity comes in the form of parabolic trough plants, which use curved mirrors to focus the sun’s heat onto a pipe in the middle which contains a working fluid (like molten salt), which is super-heated and used to heat water, create steam, and power turbines.

The United States has lagged well behind Europe in installing CSP plants, with Spain leading the way with an expected 1.8 GW of capacity to be in place by the end of 2013. The United States, though, is rapidly closing that gap. For 2013, installations of PV power are on pace for 4.4 GWs as compared to just 912 MWs of CSP capacity. However, this is 912 MWs more CSP getting installed than in 2012, when there was no CSP capacity added in the United States. That should bring American capacity to over 1.5 GW by the end of 2013. But that’s just the start. Contracts have been signed for the construction of at least another 6.2 GWs of capacity.

Residential vs. Non-Residential

While the increase in solar power utilities is the biggest factor driving the exploding solar capacity in the United States and abroad, there’s a growing interest in residential installation. Solar panels on rooftops allow consumers to reduce their power bill and, in some cases, even sell power back to the grid. It’s become a major concern for utilities companies, which have mounted anti-home solar campaigns in Arizona and California.

However, the widespread availability of home solar systems appear to be a trend that utility companies will have difficulty reversing. In the state of California alone, over 150,000 roofs have solar installations with a total capacity exceeding 1.5 MW. What’s more, steadily rising rates of residential installations were beginning to approach 200 MW every quarter by mid-2013, and should continue after California’s state legislature passed key legislation this September with protections for the rooftop solar industry. In the meantime, company’s like Elon Musk’s SolarCity (SCTY) appear to be poised to benefit from the growing industry.

Different Technology

Even within the subset of PV cells, a variety of different technologies are in play. And while some might be tempted to overlook these differences, one should remember the story of Solyndra. Solyndra, which became the symbol of everything that’s wrong with the world for any number of conservative pundits after its 2011 bankruptcy, went out of business because it gambled big on its ability to build a solar panel using less refined silicon than its competitors. This was a solid plan. Until the price of refined silicon plummeted. Suddenly, Solyndra’s panels were significantly more expensive than the competition, and the company rather abruptly went from “wave-of-the-future” to “wave-of-criticism-over-chapter-11-filing.”

While the details of solar cell technology are considerable, on a basic level, there are two types of technology used with solar cells. The first are manufactured using crystalline silicon, the second are known as thin-film solar cells, which are heavier because they use more glass but require less silicon. Each of these two groups break down further, with the differentiation based on the size and type of silicon crystals or the materials used to make the thin films in question.

China vs. the United States

Finally, knowing what country is producing solar cells is crucially important. Currently, the United States and China are responsible for producing the majority of the world’s solar panels, and the two countries are locked in an ongoing trade war. Much of the crash in the solar market in 2011 was driven by a glut of cheap Chinese-made panels hitting American markets and driving down the price of panels around the globe. American makers accused the Chinese companies of relying on significant government price supports, which prompted the United States to slap tariffs on Chinese panels. This, in turn, led China to slap its own duties on imported polysilicon from the United States. Now, as everyone seems to be making money again, the situation appears to have cooled some, but it doesn’t change the fact that the solar market as a whole tends to rely heavily on government support, at home and abroad.

Investing in Solar

Precisely what sort of solar play one wants to make is entirely dependent on the investor, and one’s personal research is what ultimately matters. However, assuming that all solar companies are alike is a mistake that could easily land one in hot water. While it may not be out of the question to assume that the market will remain largely ignorant and continue treating solar companies like a monolith, it’s more likely that as capacity continues to skyrocket, investors will become wiser and differentiation between companies will start to shake out.

If/when this happens, a savvy investor looking to invest in solar should have done their research, digging into each company and examining things like what sort of panels they’re making, what sort of customers they’re selling them to, and what sort of support their country’s government is offering them.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.

The author does not hold a position in any of the securities listed above.

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Results for FSLR
Jarrad Fiorito
24 Oct 14 10:13:51
beginning into $FSLR short here at 56.08
Future Tech Investor
24 Oct 14 09:38:52
$MXWL chart $TSLA $KNDI $F $GM $MU $FB $JD $WB $S $JPM $BAC $WFC $DRYS $TVIX $MBLY $GPRO $BA $GE $HK $FSLR $SCTY $DDD http://t.co/H7f2NLk9Yb
Daily Contracts
24 Oct 14 09:26:01
Real-Time feed of company contracts, original agreements and executive updates from First Solar $FSLR http://t.co/HClDhhy1gN
Daniel Beckler
24 Oct 14 09:19:29
interested in the upcoming $FSLR report, this stock is quite the roller coaster
24 Oct 14 09:00:24
$SCTY #earnings Nov 4 $FSLR - Oct 29
24 Oct 14 07:47:44
$FSLR:US Southern Buying California Project From First Solar #FIRST SOLAR INC http://t.co/fzlinNBIvX #SP500
24 Oct 14 07:42:10
$FSLR:US Southern Buying California Project From First Solar #FIRST SOLAR INC http://t.co/pN9EI5qrcY #SP500
24 Oct 14 06:07:12
During this #Ebola outbreak, $FSLR investors will also want to buy $SMED. They handle medical and hazardous waste http://t.co/LCSGeFDxqQ
24 Oct 14 04:46:28
Bullish MACD Crossovers 1/3 $ABBV $ACOR $ALU $AMKR $AU $BAS $C $CDNS $CHKP $CIE $CMCSA $CPE $CVE $CX $DWA $FBR $FSLR http://t.co/ZONZGilNLs
Melissa C. Lott
23 Oct 14 23:20:39
RT @CarlSiegrist: Southern Co. Buying California Project From @FirstSolar http://t.co/NcPbYVYe7Z via @BloombergNews $SO $FSLR #solar
Carl Siegrist
23 Oct 14 23:19:34
Southern Co. Buying California Project From @FirstSolar http://t.co/NcPbYVYe7Z via @BloombergNews $SO $FSLR #solar
23 Oct 14 21:40:15
Learn from the best, trade with the best. Sharp accurate charting http://t.co/SucTDxgCAM $FB $AAPL $GOOG $FSLR
Stock Relay
23 Oct 14 19:43:55
$PCCC P/E Ratio Click Here: http://t.co/qDjIWTiHzE Also See: $VTR $COBK $FFIN $FSLR ~
Frank Cesare
23 Oct 14 16:16:25
$FSLR interested short if 57 peaks out, HoD rejection or if there's lower highs and set risk otherwise weak open r/g using 55 as a guide.
23 Oct 14 16:00:02
23 Oct 14 14:01:47
FSLR 56.27 Stock Charts $FSLR First Solar Inc. (NASDAQ) Last Updated: 10/23/2014 16:01:47 FSLR Stock Chart - 1 http://t.co/AUqROFUtvm
23 Oct 14 14:00:03
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Stock Moo
23 Oct 14 13:56:44
$fslr: What to expect from First Solar earnings http://t.co/BNQne8b5wt
Happy Trading
23 Oct 14 12:53:14
I just exited an options trade in $FSLR... http://t.co/1ftlWWOq6U http://t.co/GKC3dD2HgS
Happy Trading
23 Oct 14 12:53:08
I just exited an options trade in $FSLR... http://t.co/1ftlWWOq6U... http://t.co/1ftlWWOq6U
Despicable Draghi ™
23 Oct 14 12:46:42
Heading to this logical close Losers- $EWZ $UN $CHL Winners- $CAT $MWE $FSLR
Ross Cameron (DTW)
23 Oct 14 12:04:50
Commented on StockTwits: no love on $FSLR, but it didn't trigger a buy so didn't get in http://t.co/rpV4gksyMO
Ross Cameron (DTW)
23 Oct 14 11:27:59
$FSLR daily chart looking for b/o over $57 http://t.co/vzEhM3SZDu
Ross Cameron (DTW)
23 Oct 14 11:26:50
$FSLR intraday chart - http://t.co/mP1tB0Bsjy
Penny Stock Secret
23 Oct 14 11:11:31
The Hottest Way to Make Millions From Stock Market.Click HERE http://t.co/SVqoMkrw2z .. $ADRA $FSLR $PME
23 Oct 14 09:12:02
Our Penny Stock Picks Gained 371% In 2 Weeks! Get Our Next Pick Early: http://t.co/z2noBUWrEP $ACAD $ROYL $FSLR
Quantpost Technology
23 Oct 14 08:59:10
$FSLR News: "Southern Company unit boosts California soloar capacity $SO $FSLR …" http://t.co/f7s3r61vAR Board view: https://t.co/QO2UGZ2dj9
23 Oct 14 08:59:09
Southern Company unit boosts California soloar capacity http://t.co/xqb0TYrxvr $SO $FSLR
Gregory Bent
23 Oct 14 08:39:59
Chinese solar-panel makers race to fill orders http://t.co/BXJQbX6u7A $TAN $FSLR $SCTY $SPWR
23 Oct 14 08:23:14
$FSLR - Southern Company subsidiary to top 300 MW of total solar generating capacity with acquisition of new http://t.co/QMKl9QDHZM
23 Oct 14 08:23:13
$FSLR - Southern Company subsidiary to top 300 MW of total solar generating capacity with acquisition of new http://t.co/w0igjHWXMw
Solo traders
23 Oct 14 08:23:10
$FSLR - Southern Company subsidiary to top 300 MW of total solar generating capacity with acquisition of new http://t.co/2Sjg17iX0T
john smith
23 Oct 14 08:23:09
$FSLR - Southern Company subsidiary to top 300 MW of total solar generating capacity with acquisition of new http://t.co/yGYdTXo9aY
Stocks News&Markets
23 Oct 14 08:23:08
$FSLR - Southern Company subsidiary to top 300 MW of total solar generating capacity with acquisition of new http://t.co/ViDoHSopHz
Tony Touch
23 Oct 14 08:20:07
$FSLR not looking good on the 5min. thats okay. Its what stops are for.
Income Traderz
23 Oct 14 08:15:16
$FSLR watching over the highs for a long entry. 5m and daily chart setup for a break out.
Ross Cameron (DTW)
23 Oct 14 08:12:23
$FSLR great looking chart, watching this for a long
Tony Touch
23 Oct 14 07:54:23
$FSLR in half 56.70
23 Oct 14 07:32:42
$FSLR Moving higher very well! Nice bullish MACD Crossover! watch over $56.99 http://t.co/vhs7SaDljR
Точка Входа.Трейдинг
23 Oct 14 07:32:00
$FSLR long 56.51
P. Ricatti
23 Oct 14 07:17:11
Ok el arbitraje long $fslr short $scty cotizaban iguales ahora 3 dolares de gap, hasta 5 no cerrar http://t.co/zFJGv3hqMO
Tony Touch
23 Oct 14 07:16:54
looking at a long on $FSLR above 57
Lemire Investments
23 Oct 14 07:15:05
$FSLR fell 2.8% yesterday to close at $54.75, placing the shares just above their year-to-date flat line. Traders have bought to open puts
Jarrad Fiorito
23 Oct 14 06:38:36
first trade of the day i began short into $FSLR at 55.90 ....bearish until proven innocent
Jerry Efremides
23 Oct 14 06:34:49
RT @glennskwilliams: Solar power prices are dropping fast, NREL says http://t.co/2ccDOvJvhT @denbizjournal $SCTY $NRG $SWPR $FSLR
Terry Tremwel
23 Oct 14 06:34:10
RT @glennskwilliams: Solar power prices are dropping fast, NREL says http://t.co/2ccDOvJvhT @denbizjournal $SCTY $NRG $SWPR $FSLR
23 Oct 14 00:17:56
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Stock Relay
22 Oct 14 22:01:33
wininstocks2014: Stock Charts: FSLR 54.75 Stock Charts $FSLR First Solar Inc. http://t.co/Nf9vnEvykJ
22 Oct 14 21:58:41
FSLR 54.75 Stock Charts $FSLR First Solar Inc. (NASDAQ) Last Updated: 10/22/2014 23:58:39 FSLR Stock Chart - 1 http://t.co/Pu2roDVb6m
By  +Follow October 31, 2013 6:58AM



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