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Bulls Must Step Up to the Plate

Monday, October  20, 2014     8:59 a.m.  DAILY, BEFORE the OPEN

Monday, October  20, 2014     8:59 a.m.  DAILY, BEFORE the OPEN


Daily:Boiling down fundamental, technical, economic,

monetary, fiscal, psychological, and seasonal data into a quick read.


ALERT: IBMwas down $12.45 in pre-market trading after cutting its earnings outlook.  That will drop the DJIA by close to 80 points at the open. A price-weighted average, the DJIA is subject to such distortions.


   Last Wednesday’s “Risk: DJIA 14,666…by Oct. 3,:”  noted  that the drop could be headed off by strong Q3 earnings plus impressive projections for future quarters, as well as  a Fed extension of bond purchases.

    Shortly after a weak open Thursday, the Fed’s James Bullard  suggested just that, a delay in taper, triggering a surge in the stock market.

     But, what if the Fed doesn’t extend bond purchases next week ? 

     That could trigger another sell off. 

    It’s too early in the reporting period to draw any conclusions on Q3 earnings.

So far, 82 companies have reported with 68% beating earnings estimates, 65% beating revenues, a little below the norm. 

   This week 130 companies will report. notes the Street is projecting higher earnings growth in Q4 and the first half of 2015. Based on last Thursday’s close of 1,862, Factset projects S&P 500 forward  earnings of $129.31, or 14.4 times earnings, slightly above 5 and 10-year averages.


    Last  week , James Bullard, a non-voting Fed official, stepped in suggesting bond purchases could be extended which is huge, but only if it does so. When ?  There is  no press conference scheduled after its FOMC meeting next week, Oct. 28. * If they schedule one, odds strongly favor a special announcement indicating it will extend bond purchases, which would be a tipoff. If the Fed is going to do this it will have to this month or in December, since there is no meeting scheduled for November.

    The negatives overhanging this market are known ( Europe, Russia, ISIS, Ebola). Presently, it looks like the major swing factor is the Fed and Q3 earnings plus future expectations.

    If there is further risk in the market after the recent 9.9% S&P 500 correction, it will be if the BIG money sells into any good news on these two issues.


Investor’s first readDaily edge before the open

DJIA: 16,117

S&P 500:  1,862                               

Nasdaq  Comp.: 4,217

Russell 2000: 1,086



    A One-third retracement of the five and a half year bull market would take the DJIA down  to 13,714 (S&P 500: 1,568) and it can get there in face of the right negatives. A one-third retracement of any major move is not out of the question., just not the norm.

   Good Q3 earnings and projections for Q4 and 2015 could prevent the plunge I see shaping up.  Certain comments by Fed officials about interest rates staying low into late 2015 could delay a crunch, but only temporarily.



By technically analyzing each of the 30 Dow industrials then using the Dow “divisor” to convert the data back into the DJIA, I can get a better read on what is primary support and a secondary support.

  As of the 10/8 close:  Resistance 16,735; Primary Support: 15,894; and Secondary Support: 15,290.

   NOTE: These calculations generally hold for longer periods of time, but need to be changed when the market is hit with excessive volatility.

   The resistance and support levels listed daily may differ, since they are shorter term.



   Ukraine/Russia – quiet for now, but has the potential to get uglier.

   ISIS/Iraq/Syria – A Euro/Mid-East coalition has formed to counter ISIL. A full-blown bombing mission has been undertaken, which stands to be ongoing. Psychologically, that stands to play well in America, which has been warned of future terrorist activity.  The good possibility of a major war resulting must be considered.



     For detailed analysis of both the U.S. and Foreign economies along with charts, go Also included is an explanation of each indicator. If you want to know when the next Employment report or any other key report will be released that info is also there under “event release date.”


Fed officials speak; Powell (10:00/Tarullo 12:00


ICSC Goldman Store Sales (7:45):

Existing Home Sales (10:00):


MBA Purchase Apps/Refis (7:00)

Consumer Price Ix (8:30):


Jobless Claims: 8:30):

Chicago Fed Nat’l Activity Ix (8:30):

FHFA House Prices (9:00):

PMI Mfg Ix. (9:45):

Leading Economic Inds. (10:00):

Kansas City Fed Mfg Ix. (11:00):


New Home Sales (10:00):



Sept. 30  DJIA  17,071  Big Move in Market  for Winner of Tug of War

Oct.  1    DJIA  17,042  October – Risk or Opportunity ?

Oct.  2    DJIA  16,804  October Opportunity But Angst in Interim

Oct.  3    DJIA  16,801  Rally Today Must Hold

Oct.  6    DJIA  17,009  Best Six Months for Owning Stocks Looms

Oct.  7    DJIA  16,991  Volatility: Q3 earnings, ISIS, the Fed, Elections

Oct. 8     DJIA  16,719  Extreme Volatility = Risk, but Opportunity

Oct. 9     DJIA  16,994  Bad News is Good News ?  Pure Insanity ! 

Oct. 10   DJIA  16,544  Last Man Standing – Bear – or Bull ?

Oct. 13   DJIA  16,544  A Dangerous Rally – Dow 16,000 this Week ?

Oct. 14   DJIA  16,321  Technical Bounce  – Easy Does It !

Oct. 15   DJIA  16,315  Risk: DJIA 14,666 (-1,655 pts.) by Oct 31

*Note: Correction: There is a FOMC meeting next week (Oct. 28-29, there just isn’t a  press conference “scheduled” to accompany it (yet).

George  Brooks

A Game-On Analysis,  LL

“Investor’s first read – a daily edge before the open”

[email protected]

Investor’s first read, is a Game-On Analysis,LLC publication for which George Brooks is sole owner, manager and writer.  Neither Game-On Analysis, LLC, nor George  Brooks  is  registered as an investment advisor.  Ideas expressed herein are the opinions of the writer, are for informational purposes, and are not to serve as the sole basis for any investment decision. References to specific securities should not be construed  as particularized or as investment advice as recommendations that you or any investors purchase or sell these securities on their own account. Readers are expected to assume full responsibility for conducting their own research pursuant to investment decisions in keeping with their tolerance for risk.