Blockchain Tech Can Change The Creative Industry

Marvin Dumont |

Image via Shutterstock (with permission)

Removing the middleman is a common theme in blockchain and crypto initiatives. So picture a world where a content creator can exchange his masterpiece for fair value without a third party being involved. That’s the vision the team at Ink Labs Foundation has to transform the global creative industry.

Writers, singers, artists, designers and other content creators face age-old problems when it comes to managing and getting paid for their intellectual property. Unclear ownership of one's works often lead to costly disputes. Inadequate data authenticity can lead to unfair distribution of proceeds. Centralized governance means inferior works can get marketed as premium content, and also results in unfair allocation of resourses.

There's also a need to convert original works into liquid assets. And generally, there's a lack of an ecosystem and infrastructure in the creative industry.

Singapore-based Ink launched a successful initial coin offering (ICO) in November 2017 to solve these problems. The INK token is available on several crypto exchanges including EXX, Allcoin, BigONE, Gate.io, Coinegg, Lbank, Coinnest, ZB and more.

So how can blockchain help content creators? Ink's consortium blockchain helps users better manage their intellectual property through the use of digital certificates, user identification and permission control. The consortium blockchain can also control different entities' access level of data and resources.

Identification and access protocols can lead to clarity as to who owns the content. When ownership is clear, content creators can properly get paid for their works.



In centralized arrangements, it can be unclear as to who actually owns the content, leading to intellectual property disagreements between producers, government regulators and intermediaries. When you don't have proper procedures in the front-end, it can be very expensive on the back-end when expensive lawyers litigate in the courtroom.

Ink's consortium blockchain has designed and implemented an account system that can cater to a large number of anonymous users to manage digital assets and interact directly with the consortium blockchain. If your livelihood is songwriting, it's key to maximize your earnings and earn a decent return for your efforts. Knowing you control your works gives confidence that you'll be rewarded, and therefore boost your productivity — potentially increasing your income even more.

A top-down, centralized marketplace often rewards big institutional players, and removes leverage from talented individuals. A lack of leverage becomes a disadvantage at the negotiating table. Just look at famous artists who ended up broke because they got strong-armed into signing bad deals that took away lucrative royalties on the back-end. But if there's an auction/bidding environment with multiple interested parties, content creators can walk away from bad deals or unethical groups and monetize their work with the best possible partner.

The Ink team views itself as the Qtum of the creative industry. A Qtum-based Intellectual Property Asset Exchange enables content creators to trade their work for fair value. Think of it as facilitating the securitization of intellectual property, turning creative work into tradeable, liquid assets. While the platform can serve users who participate in small projects, the scaling capabilities can allow for bigger transactions to take place.

"The content can be converted to liquid assets and the content creator can receive the proceeds at an earlier stage," says a company spokesperson. "With broad investment from the public, high-quality content can stand out more easily. Moreover, funds and digital assets will be better integrated. It is more conducive for long-term and diversified commercialization."

The Intellectual Property Asset Exchange will feature the following processes: application for original content to be launched on the exchange; weekly centralized review of content submitted; tokenization of the IP; issuance of INK tokens; transaction and proceeds distribution.

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