Justine Melman is the vice president of marketing and communications at Flybits, a cloud-based, context-as-a-service solution with offices in Toronto, London, and Redwood City, California. Melman leads efforts to advance brand, marketing, and customer experience strategies, bringing with her two decades of experience in delivering cutting-edge digital marketing, user engagement, and social media programs to major global and Canadian brands. Melman honed her consumer marketing expertise with stints at Holt Renfrew, The Globe and Mail, eBay Canada, Ally, and Yahoo! Canada.