ZAGG Inc. (ZAGG) designs protective coverings for smartphones, electronic accessories and any handheld device. If you have gone into a Best Buy’s phone section, you have probably seen their protective films or covers, based out of Salt Lake City, with an estimated 250 employees. The company’s many products and its growth driver is the invisibleSHIELD film that covers portable devices mainly geared towards smartphones. See the cool video below !!!
ZAGG’s protective products certainly peak during the holiday season as smartphone sales surge, but the company has multiple product lines. The company has
- ZAGGaudio–the company sells earbuds and ZAGGaquabuds, a water-resistant earbud.
- ZAGG Power Products – portable batteries for recharging smartphones at 4x the regular speed.
- ZAGG keyboard
ZAGG operates in a growing field and generally sees an uptick in profits after the release of every new iPhone or Samsung product. The invisibleSHIELD product are produced in tandem to the new phone models and are waiting at the Best Buy or in the mall to purchased alongside. ZAGG has also kept up with the launch of the Google Pixel phone (both sizes) and has continued to improve the product line. “With the high levels of consumer excitement surrounding the new Google phones, we’re thrilled to introduce our industry-leading Glass+ product to help people protect what is often the largest technology investment they make all year,” said Chris Paterson in the company press release, executive vice president of product management and development of ZAGG Inc. “Drops happen, but with InvisibleShield, people can finally charge through life free from the fear of a cracked, shattered or scratched screen.”
In March of this year, the company also made a strategic acquisition of the mobile accessories company, Mophie. “We are very excited to announce the closing of our strategic merger with mophie, the market leader in battery cases and external power for mobile devices,” said Randy Hales, President and CEO of ZAGG, in a press release. “The acquisition further positions us as a leading accessories innovation company with a more diverse product offering and broader distribution footprint that can be leveraged to increase enterprise value for stockholders.”
ZAGG is also operating with a strong balance sheet and a better positioned team to incorporate international sales. In addition the company’s keyboard line has received excellent review and could be a very strong driver for the company going forward.
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