The current tech climate is defined by devices. According to the Pew Research Center, 68% of U.S. adults own a smartphone; and, it is not at all uncommon for an individual to connect to the web, stream video, or access other applications through a variety of stationary and mobile devices. While having many options that fit into our busy and increasing multi-tasked lives is great for the consumer, data tracking for publishers has become rather complicated.
As it turns out, there can be too much of a good thing. Publishers are up to their necks in impressions, average session duration, visitor demographics, and so on. This data, being submitted from desktops, smartphones, tablets, and laptops, now has to be tracked and analyzed for revenue drivers. YuMe, Inc. (YUME), a leading provider of digital video brand advertising solutions, is helping publishers to make this tall order a breeze.
YuMe’s proprietary data-science driven technologies and large audience footprint drive inventory monetization enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. In December of last year, the company announced YuMe for Publishers (YFP), an enhanced version of its programmatic publisher monetization platform. According to the company website, YFP enables publishers to do the following:
- Monetize multi-screen inventory through a variety of sales channels, including open auction, private marketplace, and direct sales.
- Provide in-depth, advanced reporting on demand and sales channels, audiences and content, as well as traffic quality.
- Optimize monetization based upon data-driven analysis.
“Our latest release provides publishers not only with big data," said Venkat Krishnan, Senior Vice President of Products at YuMe, "but with smart data that points out key revenue drivers and allows them to manage their inventory more effectively across a variety of demand sources.”
Through the implementation of the company’s innovative technology, publishers are now better equipped to sift through an avalanche of data, understand their audiences and the content they are consuming on various digital screens, allowing businesses to make informed decisions on content strategy, drive traffic and reach operational milestones.
Speaking of operational milestones, YuMe has reported several positive developments, including:
- Announcing the results of two online surveys focused on how viewers engage with Super Sunday, with both surveys demonstrating that audiences are eager to engage with a variety of content during the Big Game.
- In partnership with Nielsen CCData and UPOTV, launching its new white paper, 2015 China Connected TV Market Development Blue Book.
- Presenting at the 18th Annual Needham Growth Conference in New York
The company will announce their fourth quarter and fiscal year 2015 financial results on Thursday, February 18.
Powered by data-driven insights and multi-platform expertise, YuMe is helping publishers succeed within in the ever changing digital climate. By making the process of data analysis more efficient, publishers can spend more time focusing on content that drives customer loyalty.
For more information about YuMe, visit www.YuMe.com.
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