Yahoo Trips Over Ad Revenue

Michael Teague |

Yahoo Trips over Ad Revenue in After Hours TradingDespite a significant increase in earnings, Yahoo! Inc. took a significant loss in late trading after releasing its first-quarter numbers.

Yahoo Inc. (YHOO) reported first-quarter 2013 earnings of $390 million, $0.35 per share, on revenue of $1.07 billion. This was an improvement over the prior year’s Q1, during which the company earned $286 million or $0.23 per share, but shy of analyst estimates that had the company’s earnings forecast as high as $1.1 billion.

The company also projected Q2 net income of $1.06 billion to $1.09 billion, also below analyst forecasts of $1.11 billion.



However, the more disappointing news seemed to be the 11 percent decline from the prior year in revenue from display advertisements (down to $402 million), worse than expectations of a 9 percent decline.

The decrease in revenue coupled with the increase in earnings has been explained by two factors. First, the decreases are mainly in advertising dollars, where Google (GOOG) has a firm hold on the mobile market, with Facebook (FB) doing its best what little is left.

Secondly, a significant portion of the company’s profits are currently being made from investments. The company has a 24 percent holding in the Chinese internet company Alibaba Group, along with its 35 percent stake in the increasingly popular Yahoo Japan. This situation prompted Colin Gillis, an analyst with BGC Partners, to note that the company “is still doing better as an investment house than they are as a company.”

While Gillis expressed some concern over the nature of Yahoo’s stake in the aforementioned companies, especially with regard to how this might affect Marissa Mayer’s turnaround strategy, he defended the new CEO by saying “you have to remember that turnarounds take a long time and we are still in the early innings of that.”

Yahoo’s shares dropped nearly 4.6 percent in after-hours trading to $22.70.

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Companies

Symbol Name Price Change % Volume
FB Facebook Inc. 135.44 0.08 0.06 12,625,742
GOOG Alphabet Inc. 828.64 -2.69 -0.32 1,392,202
YHOO Yahoo! Inc. 45.55 0.14 0.31 3,714,785
TATT TAT Technologies Ltd. 7.75 -0.21 -2.58 5,256

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