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Why Female Founders Need To ‘Prepare To Be Underestimated’

"Prepare to be underestimated, show up, and kill them with competence."
  • 1 min Read

By Business Rockstars

Business Rockstars (BR) is currently the largest producer of live, daily, audio and video content targeted to entrepreneurs. Wantrepreneurs and Entrepreneurs learn to make good decisions early, when to pivot, how to build the right team, and how and when to raise capital. BR provides efficient resources through a variety of mediums: a 2 hour live radio and streaming video program, podcasts, blogs, social media, and soon a new mobile app. These are all mediums that capitalize on strong trends such as exploding mobile app usage (growing at 115% in 2013 alone) accelerated video viewing over text (over 200%/year in the last three years). What CNBC is to the day trader, Business Rockstars will be to the entrepreneur. Similar to how VICE Media built its footprint, BR is building a 24/7 content channel with a range of programming, content, and products that are focused on a large unmet need in the market: tools and training for entrepreneurship. BR has a powerful advantage with its uniquely talented management team, and investors, and advisors who are all laser focused on building Business Rockstars into the leading content platform for Entrepreneurs across Mobile, Social and Broadcast.
Business Rockstars (BR) is currently the largest producer of live, daily, audio and video content targeted to entrepreneurs. Wantrepreneurs and Entrepreneurs learn to make good decisions early, when to pivot, how to build the right team, and how and when to raise capital. BR provides efficient resources through a variety of mediums: a 2 hour live radio and streaming video program, podcasts, blogs, social media, and soon a new mobile app. These are all mediums that capitalize on strong trends such as exploding mobile app usage (growing at 115% in 2013 alone) accelerated video viewing over text (over 200%/year in the last three years). What CNBC is to the day trader, Business Rockstars will be to the entrepreneur. Similar to how VICE Media built its footprint, BR is building a 24/7 content channel with a range of programming, content, and products that are focused on a large unmet need in the market: tools and training for entrepreneurship. BR has a powerful advantage with its uniquely talented management team, and investors, and advisors who are all laser focused on building Business Rockstars into the leading content platform for Entrepreneurs across Mobile, Social and Broadcast.

Cindy Whitehead is the CEO of The Pink Ceiling and Pinkubator, a membership mentor service for women led or women focused entrepreneurial businesses.

Cindy talks about female founders raising capital for their business and why it is still a struggle. Cindy says female entrepreneurs need to find a connection and be relatable when pitching a female-focused business to a room full of male investors.

Cindy says women need to “prepare to be underestimated, show up, and kill them with competence.” Cindy says she was dismissed many times, but eventually started and sold two businesses for more than $1.5 Billion Dollars. Check out https://www.thepinkubator.com/


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