What AI Can and Can’t (Yet) Do for Your Business

CommPRO Global, Inc. |


Nowadays, AI is in just about everything and business leaders are quick to get caught up in the hype.



A recent article from McKinsey & Company details some of the general limitations of AI technologies so that business executives understand what is potentially holding off their AI plans as they continue to invest in the field. There is no one-size-fits-all approach when it comes to AI and the article talks about the gaping divide between the application of AI across business sectors.In the communications world, for instance, AI struggles with interpreting complex situations with either small data sets or indeterminate answers that evolve over time. This means that it is essential that humans work with AI by defining, training, and maintaining a dynamic, accurate, and reliable human feedback loop – the essence of our AI approach here at PublicRelay.

According to McKinsey & Company “Artificial intelligence is a moving target.” To learn more about how business leaders can take better aim at it, read the full piece below.

Eric Koefoot, President & CEO, PublicRelay

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