We're Techy, Too! Deere, Tide Maker Head to CES Gadget Show

Associated Press |

LAS VEGAS (AP) — CES is the place startups and established tech giants alike go to unveil their latest tech gizmos.

So what are 181-year-old stalwarts like John Deere  (DE) and Procter & Gamble  (PG) doing at the world's largest technology show?

These two companies are first-time exhibitors, along with missile-maker Raytheon  (RTN), outdoorsy retailer The North Face and the 115-year-old motorcycling icon Harley-Davidson  (HOG). John Deere, for instance, has computer-vision technology to track the quality of grain coming into a combine harvester so that its kernel-separating settings can be adjusted automatically.

The four-day show opens in Las Vegas on Tuesday.

Gary Shapiro, CEO of CES organizer Consumer Technology Association, says every company is a technology company these days.

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Companies

Symbol Name Price Change % Volume
DE Deere & Company 174.48 0.10 0.06 1,645,798 Trade
PG Procter & Gamble Company (The) 120.54 0.04 0.03 7,108,725 Trade
HOG Harley-Davidson Inc. 37.98 0.31 0.82 880,905 Trade

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