Want to Go from Invisible to Irresistible?

John Livesay |


How many times have you felt invisible to your ideal clients?

How would you like to become irresistible and magnetic?

What if I told you that the key is to stop selling and start telling stories instead?

Turns out storytelling is the best sales strategy you can master to go from invisible to irresistible. Plato said “Storytellers Rule The World” and it is even more true today.

People remember your stories, not your numbers. There are many rungs on the ladder that you have to climb to go from invisible to irresistible both in business and in dating! You must be aware of where your clients see you on this ladder before you can start a strategy to work your way up the rungs to a successful sale.



  • When you start out on a date, whether it is a blind date or at a party, you might as well be Invisible. The same is true when you “cold call” a potential new client or have that first phone call or meeting even with a warm introduction or referral.

  • The next rung up is Insignificant. In dating, I don’t know if it is any better to go from invisible to insignificant which is where they see you but they just don’t care. In business, this feels like a client who says “ We don’t need what you have to offer”
  • The next rung up is Interesting. In dating, maybe you say something funny or new that the potential date finds interesting. They aren’t going to go out with you yet, but are willing to pay attention to what else you might say. In the business world, this looks like a client who previously ignored you is now giving you their attention because you said something that mostly like used the phrase, “What this means to you is…”
  • The next rung up is Intriguing. Now your date is willing to imagine what it would be like to see you again. Maybe you said “Imagine how much fun we would have doing XYZ.” In business, I have had conversations that gets the potential new client to imagine a new future where their problems are solved that free them up to do the things they love. They literally say “I’m intrigued, tell me more about how this could work.”
  • The final rung is Irresistible. In dating, this is when the person can’t stop thinking about you and sends you texts during the day just to let them know you’re thinking about them. You have become irresistible to them. In business, I have seen it happen time and again when you create FOMO-fear of missing out. You paint a picture of how what you have is in huge demand. When I interviewed Charles Michael Yim about how he got all 5 sharks on Shark Tank to give him money, it was all about his ability to tell a story that created a feeding frenzy.

Now you know that the first key to becoming irresistible is to find out where clients see you on the ladder. Then work your way up each rung of the ladder. Don’t try to go from invisible to irresistible right away. That is like asking someone to marry you on the first date. Instead learn how to be a master storyteller to work your way up the ladder one rung at a time.

If you want to get a keynote speaker that can give your sales team these magnetic secrets that will make them revenue rock stars, then reach out and see if and how I can help you up your game.

John Livesay is The Pitch Whisperer, who is a keynote sales speaker to brands and shares lessons learned from his award winning career at Conde Nast. His keynote talks shows brands' sales teams how to be irresistible so they can instill in their customers the “Gotta Have It” feeling. When that happens the brands creates loyalty and a story that gets the crucial word of mouth in high gear across social media.

To Book John for Your Next Event: Email bookjohn@thespeakersgroup.com Or call The Speakers Group at 615-526-6600

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer

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