Acquisition Substantially Increases Number of Potential Players of DraftDay Games
NEW YORK--DraftDay Gaming Group, Inc. (DraftDay), a subsidiary of Viggle Inc. ($VGGL) and the market-leading business-to-business (B2B) daily fantasy sports (DFS) platform provider, signed an agreement with Sports Tradex, LLC (SportsTradex) to acquire SportsTradex’s database of customers for the DraftDay platform. As part of the agreement, SportsTradex’s customers are being transferred to the DraftDay platform. Other terms of the agreement were not disclosed.
Founded in 2012, SportTradex built a strong and dedicated community of players focused on DFS, including popular “pick‘em” games and tiered draft formats. SportsTradex established its own brand as a leader in unique DFS games that became a player favorite.
Nic Sulsky, president of DraftDay, said, “We are committed to providing the same great games and superior customer service that SportsTradex users are accustomed to, while ensuring the SportsTradex vision of DFS game styles continues to prosper. We believe the SportsTradex customer base will spark quicker growth in DraftDay’s pick‘em slate, which represents a key product in our alternate tournament catalog, and which DraftDay’s growing list of B2B partners will be able to offer to their customers.”
Jointly created by Viggle and Sportech, Inc., a subsidiary of Sportech PLC, DraftDay is a market-leading, (B2B) daily fantasy sports platform well-positioned to become a dominant player in the explosive daily fantasy sports industry, by building partnerships within the regulated gaming, horseracing and media industries. By establishing the preeminent B2B daily fantasy sports partnership network, with six major partners currently signed and in various stages of production and integration, DraftDay is creating innovative digital content for organizations to increase their product range for customers, and to protect their valuable databases.
Ben Lipson, CEO of SportsTradex, said, “We chose DraftDay because both companies share a vision for DFS products that are differentiated from those offered by other DFS operators. Most importantly, DraftDay’s strong commitment to player safety and the security of its DFS platform made it the logical choice for us. As the DFS industry continues to grow and evolve, DraftDay’s unique B2B model, featuring the safekeeping of partner databases and unmatched consumer protection measures, will be, we believe, one of the best ways to capitalize on the excitement around DFS. DraftDay has demonstrated technology leadership in daily fantasy sports and I am confident SportsTradex players will love DraftDay.”
Julie Gerola, SVP, Marketing & Rewards at Viggle, said, “We are confident that SportsTradex’s loyal base of players will be impressed with the selection of games that DraftDay has to offer. Acquiring SportsTradex’s customer base represents a substantial boost in the potential number of DraftDay players and a significant milestone in the growth of this premier gaming platform.”
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. All information provided in this press release is as of the date of this release. Except as required by law, Viggle Inc. undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.
Viggle is an entertainment marketing and rewards platform and fantasy sports provider whose app rewards its members for watching TV shows, discovering new music and playing interactive games. The Viggle Platform had an average monthly total reach of 18.6 million for the three months ended September 30, 2015, including nearly 10 million Viggle registered users. Since its launch, Viggle members have redeemed nearly $29 million in rewards for watching their favorite TV programs and listening to music. Members can use Viggle’s store, accessible through the Viggle app or on Viggle.com, to redeem their Viggle Points for TV show, movie and music downloads. In addition, Viggle operates Wetpaint, which offers entertainment and celebrity news online; NextGuide, maker of technology that helps consumers search for, find, and set reminders for TV shows and movies; and Choose Digital, a digital marketplace platform that allows companies to incorporate digital content into existing rewards and loyalty programs in support of marketing and sales initiatives. Viggle is also the largest shareholder of DraftDay Gaming Group, the third-largest operator in the daily fantasy sports industry, which offers Viggle members an exciting and ever-growing selection of real-time fantasy sports games with monetary rewards. For more information, visit www.viggle.com or follow us on Twitter @Viggle.
About DraftDay Gaming Group, Inc.
DraftDay Gaming Group, Inc. is the first business-to-business daily fantasy sports-focused sports platform provider. Born out of a partnership between Viggle Inc. ($VGGL) and Sportech, Inc., a subsidiary of Sportech PLC (LON:SPO), DraftDay provides turnkey white-label daily fantasy solutions to organizations looking for ways to monetize their existing users while protecting their valuable databases. DraftDay has paid out over $30 million in prizes with player retention and brand loyalty second to none in the industry. For more information, please visit www.draftdaygaming.com.
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