Those pop ups videos and banner ads sprawled across YouTube videos are making advertising history. Advertising dollars, once pumped into 30-second television commercials, are increasingly being spent on mobile and online advertisements. In fact, as more marketers rely on the Internet and mobile platforms to reach their customer base, digital ad spending is predicted to surpass the small screen advertising by 2017. That’s what makes the recent announcement from VidWRX Inc. (VID:CA) , a provider of scalable video production services to North American marketers and digital agencies, so noteworthy. VidWRX has recently revealed their plan to further the presence of two of internet's most recognizable names while providing beneficial solutions to both marketing agencies and local businesses.
VidWRX, formerly SoMedia, announced the expansion of its Video Ad Production Incentive Program for Google Inc.’s (GOOG) database of trusted marketing agencies, called Google Partners. The mission of the incentive program offered to Google Partners is to encourage the creation of YouTube video ads for their clients. Furthermore, Google Partners will benefit from VidWRX’s ability to provide scalable YouTube video ad production throughout North America through free videos, reduced partner pricing, and volume discounts.
"VidWrx's incentives for Google Partners are expected to significantly contribute to revenue moving forward," said VidWRX CEO and founder George Fleming. "Google Partners include some of the largest and highest quality internet marketing companies in the business, and we've been working with many Google Partners who took advantage of an incentive program that Google began offering earlier this year. Our objective is to expand our programs and aggressively grow the number of Google Partners using VidWrx to actively integrate video advertising into their client campaigns."
A Partnership That Meets a Growing Demand
With over 5,000 Google-certified agencies across North America, Google Partners provides small-to-medium sized businesses cost-effective advertising production solutions. Certified experts manage marketing campaigns, allowing small-to-medium size business owners to focus on other aspects of their daily operations.
Going from concept to a high quality video in just two weeks may sound impossible to many old guard industry professionals. However, the popularity and increasing interest in mobile and online advertising is demanding faster results from video production companies. Online advertising is undoubtedly the future of the industry, and this expanded incentive program between VidWRX and Google Partners is certain to grow Google’s database of trusted marketing agencies, giving small-to-medium size businesses a chance to grow through cost-effective video advertising solutions.
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