UEFA signs Visa as women's soccer sponsor through 2025

Associated Press |

NYON, Switzerland (AP) — UEFA has signed Visa as a sponsor of women's soccer through 2025, giving the European body deals with three payment corporations.

UEFA says the seven-year partnership was possible by "the unbundling by UEFA of sponsorship rights from the men's game."

It means UEFA has three rivals in the payments market — Visa, Mastercard and Alipay — as sponsors.

Mastercard is a top-tier sponsor of the Champions League, and Alipay signed an eight-year, 200 million euro ($230 million) deal last month for the next two European Championships and the Nations League.

UEFA says Visa will support the European Championship, Women's Champions League and grassroots soccer.

More AP soccer: https://apnews.com/apf-Soccer and https://twitter.com/AP_Sports

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