Tremor Video Appoints Jonathan Penn as National Director of Automotive

Destiny A. Lopez  |

Tremor Video (TRMR), a software provider for video advertising effectiveness, has appointed Jonathan Penn as National Director of Automotive. As part of the Buyer Platform team, Penn’s responsibilities include accelerating the adoption of Tremor Video’s buyer platform, as well as driving new agency relationships, managing existing business and liaising with clients. Additionally, he is responsible for a team of sales managers across North America.

“The programmatic landscape continues to evolve at a rapid clip. I believe the need for advanced audience planning and buying tools across all screens will be key for brands and agencies as they look to seamlessly marry premium inventory with powerful data,” said Penn. “I’m thrilled to join Tremor Video, an agile software company with a KPI-driven approach, proven track record and success particularly within the automotive vertical.”

A premium video marketplace that provides buyers and sellers with software for video ad effectiveness, Tremor Video’s buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. And major companies are taking notice. Earlier this year, Ad Exchanger reported that Warner Brothers began “using Tremor Video’s supply-side platform exclusively to set brand controls around certain properties and to help monetize more mobile video inventory.”

In recent months, the company announced a partnership with Moat, enabling Tremor Video clients to optimize campaigns with MRC-accredited metrics powered by Moat, including ad view ability by the MRC definition of a view able impression along with the GroupM view ability standard of ad view ability. Furthermore, Trevor Video’s 2015 third quarter financial results revealed major operational achievements, including:

  • Quarterly revenue growing to a record $49.3 million, up over 26% year-over-year
  • Gross profit grew 17.4% year-over-year to $17.6 million

“Our third quarter results reflect the return on our technology investments, with growth driven by our programmatic platforms and proprietary higher function products,” said Bill Day, Tremor Video CEO. “As the premium video marketplace, we believe we are well positioned to capitalize on the growing market opportunity that is being driven by programmatic buying and brand performance.”

With last year’s strong close, 2016 is off to a promising start for Tremor Video. The company’s innovative ad solutions software, along with the addition of key personnel, like Penn, positions them for continued growth.

“As programmatic video spend continues to grow, particularly in the automotive sector, we’re thrilled to have Jonathan join the team with his deep expertise and leadership in advertising technology,” said Abbey Thomas, SVP, Buyer Platform, Auto and Entertainment. “The automotive category has always been a leader in digital video and we look forward to continuing to provide current and prospective clients with new opportunities to stay on the cutting edge of programmatic video buying.”

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Companies

Symbol Name Price Change % Volume
TRMR Tremor Video Inc. n/a n/a n/a n/a

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