Each bull market is led by new news, companies that are dominating their sector, and delivering big profits to investors that can identify and ride them. Not only retail, but tech, restaurants, brands…if everyone likes it, the company is probably making money, and for their shareholders too!
In the past names like Fila, Timberland, Blockbuster, and The Home Depot took turns and were great stocks to own. Now we see Lululemon Athletica, inc. (LULU), Apple Inc. (AAPL), Chipotle Mexican Grill, Inc. (CMG) are in vogue. Once a style changes or a fad ends, you then get a change to go short and potentially make even faster profits.
Using the Peter Lynch “buy what you love” approach, we take a look at “what‘s hot” with a trendy New Yorker, Lorraine. Lorraine wants to see if she can make money by knowing what hot. She travels and lives too active a lifestyle to "trade" but wants to see if the trend she sees in the stores applies to the trends in the stock market.
We take a close look at several names in retail and charts to see which trends are still in place- and see if we can identify some new ones. Watch my video below for more.
*DISCLOSURE: No relevant position
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