Trading is About Identifying Trends - On Charts and In Society

Jordan Kimmel |

Jordan Kimmel EquitiesEach bull market is led by new news, companies that are dominating their sector, and delivering big profits to investors that can identify and ride them. Not only retail, but tech, restaurants, brands…if everyone likes it, the company is probably making money, and for their shareholders too!

In the past names like Fila, Timberland, Blockbuster, and The Home Depot took turns and were great stocks to own. Now we see Lululemon Athletica, inc. (LULU), Apple Inc. (AAPL), Chipotle Mexican Grill, Inc. (CMG) are in vogue. Once a style changes or a fad ends, you then get a change to go short and potentially make even faster profits.

Using the Peter Lynch “buy what you love” approach, we take a look at “what‘s hot” with a trendy New Yorker, Lorraine. Lorraine wants to see if she can make money by knowing what hot. She travels and lives too active a lifestyle to "trade" but wants to see if the trend she sees in the stores applies to the trends in the stock market.



We take a close look at several names in retail and charts to see which trends are still in place- and see if we can identify some new ones. Watch my video below for more.

*DISCLOSURE: No relevant position

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DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer

Companies

Symbol Name Price Change % Volume
AGN.P.A Allergan plc. 5.50% Mandatory Convertible Preferre 883.13 1.06 0.12 4,052 Trade

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