Toy Turnaround and App Explosion Have Investors Looking to App-Driven Toys

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LOS ANGELES, CA /  March 17, 2015 / Silicon Valley Speculator, an investment newsletter focused on rapid growth investment opportunities in the mobile application space, announces what could be one of the most exciting-sought after mobile applications to date, app-driven toys.

App-driven toys represent one of the fastest growing tech sectors and is expected to generate billions in sales in 2015 and beyond. They are a link between the $22 Billion a year toy industry and the exploding $25 Billion mobile applications industry.

Spiral Toys (STOY) , a California based company founded by CEO Mark Myers a former senior executive with Disney and Sony, has developed an integrated hardware/software/cloud solution that enables mobile-connected entertainment. STOY's mobile-connected entertainment platform connects physical items to today's top mobile devices creating a unique interactive user experience. STOY collects revenue on both the physical purchase of goods and sale of digital content through Apple APP Store and Google Marketplace.

STOY's current product lineup utilizing their mobile-connected entertainment platform include: CloudPets(TM) which let users send a message to anyone, from anywhere, and have that message delivered through a teddy bear.

See the CloudPets(TM) commercial here:

Spiral Toys has successfully run test ads in the US market. The airing of a CloudPets(TM) commercials on the Cartoon Network is one of the first forays into the multi-billion dollar marketplace. Spiral Toys is expected to introduce CloudPets(TM) into the pivotal U.S. markets sometime in March on Direct Response Television with a further push to get its unique technology and toys on retail shelves nationwide by August 2015.

Investors in the toy market have seen a turnaround in demand and that could translate into some increased interest in the sector.

Monday, JAKKS Pacific (JAKK) released their 10k and it reported net income for the first time after two years of losses.

Hasbro reported a 2014 pretax margin of 12.6%. Profit for this year is expected to rise 5% to $3.30 a share followed by a 20% gain in 2016.

STOY offers investors seeing this toy turnaround an exciting opportunity to benefit from both this surge in toy interest as well as the booming mobile applications market.

Close to $20 billion has been spent on acquisitions of mobile application companies by major blue chip players over the last 5 years and the consensus is that that figure could quadruple by 2020. 

Consolidation in the mobile connectivity space is driving valuation of small companies through the roof. Oculus Rift sold for $2 billion. A few examples of mobile app based public companies are Zynga (ZNGA), and King (KING) two of the largest IPOs of their kind.

Each of these companies hit the market AFTER their apps had reached peak popularity, which is why each company is trading far below their IPO price. STOY gives investors an opportunity to own a stake in an app stock before the boom in valuation.

Another company in the app-driven toy sector that has had quite a bit of interest is LeapFrog Enterprises, Inc. (LF) . LeapFrog produces and markets learning tablets, learn to read and write systems, interactive learning toys and more.

The Silicon Valley Speculator concludes the turnaround in the toy market and the interest in mobile applications makes Spiral Toys a 'right-place, right-time' opportunity. It's smart revenue model of both physical and digital content, means even without a large buyer acquiring the company, they will offer investors significant value.

Find more information here:


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