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The World’s 100 Most Valuable Brands in 2018

According to Forbes, the world's 100 most valuable brands are worth a staggering $2.15 trillion.
Visual Capitalist creates and curates enriched visual content focused on emerging trends in business and investing. Founded in 2011 in Vancouver, the team at Visual Capitalist believes that art, data, and storytelling can be combined in a manner that makes complex issues and processes more digestible. Covering high-growth opportunities and industries such as technology, mining, and energy, Visual Capitalist reaches millions of investors each year. Visual Capitalist’s infographics have been featured in The Wall Street Journal, The New York Times, Zero Hedge, Maclean’s, Gizmodo, The Vancouver Sun, and Business Insider.
Visual Capitalist creates and curates enriched visual content focused on emerging trends in business and investing. Founded in 2011 in Vancouver, the team at Visual Capitalist believes that art, data, and storytelling can be combined in a manner that makes complex issues and processes more digestible. Covering high-growth opportunities and industries such as technology, mining, and energy, Visual Capitalist reaches millions of investors each year. Visual Capitalist’s infographics have been featured in The Wall Street Journal, The New York Times, Zero Hedge, Maclean’s, Gizmodo, The Vancouver Sun, and Business Insider.

The World's 100 Most Valuable Brands in 2018

According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion.

While that singular number is impressive, the publication’s 2018 rankings of global brands can be further broken down in other ways that are also quite intriguing. Let’s take a look at brands by individual brand value, as well as sorted by relevant industry.

Ranking the Brands

Today’s infographic comes to us from HowMuch.net and it showcases the 100 most valuable brands in the world, according to recent Forbes rankings.

Here are the brands with the most assessed value, along with their one-year change and industry.

Apple AAPL remains the world’s most valuable brand at $182.8 billion, but there are four other tech companies hot on the iPhone maker’s heels – and each of them is growing brand value at a rapid pace.

Google GOOGL (+30%), Microsoft MSFT (+21%), Facebook FB (+29%), and Amazon AMZN (31%) are all gaining at double-digit clips. At this point, each has lapped Coca-Cola KO, the highest ranked non-tech brand in the Top 10 at $57.3 billion.

The aforementioned top five brands are all focused on technology, but it’s important to recognize that this is also a part of a much wider trend.

Over the last decade, tech brands have gained consumer prominence to make the industry dominant both in terms of quantity of brands (20%) and total brand value (41%) on the Forbes 100 Most Valuable Brand list.

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