The World’s 100 Most Valuable Brands in 2018

Visual Capitalist  |

The World's 100 Most Valuable Brands in 2018

According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion.

While that singular number is impressive, the publication’s 2018 rankings of global brands can be further broken down in other ways that are also quite intriguing. Let’s take a look at brands by individual brand value, as well as sorted by relevant industry.

Today’s infographic comes to us from HowMuch.net and it showcases the 100 most valuable brands in the world, according to recent Forbes rankings.

Here are the brands with the most assessed value, along with their one-year change and industry.



Apple  (AAPL) remains the world’s most valuable brand at $182.8 billion, but there are four other tech companies hot on the iPhone maker’s heels – and each of them is growing brand value at a rapid pace.

Google  (GOOGL) (+30%), Microsoft  (MSFT) (+21%), Facebook  (FB) (+29%), and Amazon  (AMZN) (31%) are all gaining at double-digit clips. At this point, each has lapped Coca-Cola  (KO), the highest ranked non-tech brand in the Top 10 at $57.3 billion.

The aforementioned top five brands are all focused on technology, but it’s important to recognize that this is also a part of a much wider trend.

Over the last decade, tech brands have gained consumer prominence to make the industry dominant both in terms of quantity of brands (20%) and total brand value (41%) on the Forbes 100 Most Valuable Brand list.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer

Companies

Symbol Name Price Change % Volume
FB Facebook Inc. 209.94 1.85 0.89 16,241,508 Trade
GOOGL Alphabet Inc. 1,197.88 -1.22 -0.10 1,898,376 Trade
AAPL Apple Inc. 191.44 -0.44 -0.23 20,706,042 Trade
AMZN Amazon.com Inc. 1,813.70 0.73 0.04 3,891,566 Trade
KO Coca-Cola Company (The) 45.28 0.17 0.38 9,059,143 Trade
MSFT Microsoft Corporation 106.27 1.87 1.79 56,038,827 Trade

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