The Triumph of the Joke: Our Funny Ticker Symbols Prevail

Jacob Harper |

In June we here at Equities created a portfolio called the FUNY Index, comprised of all the stocks and ETFs we could find with intentionally humorous ticker symbols. We backdated to the beginning of the bull market in Nov. 2012, showing that this collection off nearly-random plays was already beating the S&P 500.

We checked in on it periodically before letting the Index sit for three months. When we came back and assessed the portfolio back on Dec. 18 to see close it out and see how it had fared, what we found was pretty amazing.

Here it is:


A Few Highlights and Observations:

- BioTelemetry, Inc. (BEAT) was the biggest winner, with the hearbeat monitoring company (get it?) nearly tripling in value.

- Southwest Airlines (LUV) also propped up the FUNY Index, as more and more travelers opted for the low cost, flexible-travel air carrier.

- Not a single compenent of the FUNY Index posted a valuation loss during the tracking period.

- The worst performer, Yum! Brands (YUM) is also the least-funny symbol. It's just their name, after all.

- Ditto Thoratec Coporation (THOR) . Thor is again just part of their name, and we're not even sure if it was intended as a joke ticker.

- Contrast this with Olympic Steel Inc. (ZEUS) whose ticker clearly plays on the Olympic/Olympus connection. As opposed to the relatively dismal YUM and THOR, ZEUS went up 63.55 percent. Coincidence? No way!


So What Did We Learn?

The FUNY Index nearly doubled the return of the S&P, gaining over 61 percent since Nov. 2012. We’re still not sure its success means, but it’s probably similar to the reason the guy who wins the office March Madness pool by picking teams based off the mascot: just because it has no logic doesn't mean it can't work. More concretely, well-diversified portfolios spread out over several sectors and investment types help protect investors by spreading out risk, and insome cases can indeed beat the S&P. 

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to:


Symbol Name Price Change % Volume
FUN Cedar Fair LP Depositary Unit 67.56 -0.17 -0.25 23,816 Trade
OMG OM Group, Inc. n/a n/a n/a 0 Trade
HOG Harley-Davidson Inc. 60.33 -0.27 -0.45 245,939 Trade
WOOF VCA Inc. 91.46 0.04 0.04 582,386 Trade
LUV Southwest Airlines Company 53.80 0.32 0.60 1,390,829 Trade
YUM Yum! Brands Inc. 63.86 -0.19 -0.30 1,073,698 Trade
FIZZ National Beverage Corp. 83.85 -0.47 -0.55 227,781 Trade
ZEUS Olympic Steel Inc. 18.58 -0.10 -0.54 51,105 Trade
CAKE The Cheesecake Factory Incorporated 62.55 -0.08 -0.12 83,294 Trade
BEAT BioTelemetry Inc. 29.00 -0.10 -0.35 210,814 Trade
BOOM Dynamic Materials Corporation 12.35 0.00 0.00 2,862 Trade
PZZA Papa Johns International Inc. 79.59 0.13 0.16 123,119 Trade
HTSC Here To Serve Holding Corp 0.02 0.00 0.00 20,001


Emerging Growth

Blow & Drive Interlock Corp

Blow & Drive Interlock Corp manufactures, markets, leases, installs and monitors a Breath Alcohol Ignition Interlock Device mechanism on the steering column of an automobile and into which a driver…

Private Markets


Blockchain currencies (e.g. Bitcoin) provide a new disruptive way to transfer value between parties over the internet as opposed to going through banks. GoCoin provides online merchants with a suite…

Initial State

Initial State is an Internet of Things (IoT) data analytics & data management platform company. We turn sensor and event data into information that matters by making it easy to…