The internet has revolutionized many areas of everyday life – not least the way people interact with each other. Modern business has been radically changed too, with technology being a major driving force; online sales channels are allowing businesses to offer their products and services to people around the world. However, the way people actually make online purchases is also in a state of flux.
How are People Using E-Commerce?
People are turning to online shopping as a convenient alternative to physical shops. Online shopping offers improved variety and can help people to find exactly what they are looking for – and from the comfort of their own homes. Customer demand for enhanced convenience means delivery dates and times can often be agreed or confirmed before purchases are made.
Virtual Supermarkets
A significant change has been the move in consumer behaviour towards online supermarket shopping. Having everyday groceries delivered direct to the front door is seen as a major benefit to many – especially those lacking transport or with limited time. Online supermarkets are working to improve the customer service of their online offering to ensure they remain competitive; as e-commerce develops, so consumer expectations increase.
From Desktop to Smartphone
With smartphones becoming increasingly ubiquitous and general internet coverage improving, users are able to access websites on the go. And so, people are increasingly making online purchases via their smartphone. This means that it is a good time for businesses to consider whether their e-commerce channel is smartphone-friendly and not just geared towards desktop or laptop users. Adapting your business’ website in such a way could help people to find your products and services and take advantage of internet usage trends.
Overseas E-Commerce
A 2017 report found that 54% of European e-shoppers made online purchases overseas, with a year-on-year increase of 2%. This presents great opportunities for businesses to reach into new markets and pick up new customers. However, overseas shipping also presents real challenges for businesses.
Delivering goods overseas remains a challenge; from a business point of view, ensuring items are appropriately packaged can be tricky, and it can be difficult to find a cost-effective, reliable overseas courier. Customers are becoming more savvy when ordering products online; many people study company reviews to ensure they are buying from a reliable source. It is therefore essential to develop a good reputation online by ensuring your deliveries are both accurate and timely.
The potential for growth within overseas e-commerce is such that businesses could benefit from exploring the options and taking advantage of this positive trend.
It is clear that people are changing their shopping habits; technology is helping customers gain greater convenience and allowing businesses to grow their customer base. And the future of online shopping seems to be increasingly convenient – albeit on a global scale.
What is your experience of making overseas online purchases?
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