Last month, I sold my two years old Nissan Altima because my car got damaged in a car accident and I didn’t have any other option except selling it as I missed to renew my auto insurance . Now I bought a new Honda CRV after doing a lot of market research.
While the exact spot of each brand tends to fluctuate on a regular basis, the top 10 players on the global auto market remain largely unchanged through the year. For 2018, the list so far is shaping up as follows:
Toyota TM keeps shifting between the top 2 spots in the list month by month, but the company has always been hard at work improving their models and exploring new corners of the market, despite the fact that some of their fans occasionally accuse them of being a bit too stagnant in their development.
Toyota’s main contender for the first spot, Mercedes-Benz DDAIY is still a renowned, classy brand, associated with luxury and high style. Their recent progress on the market has been quite noticeable, with a steady growth recorded for a long period of time.
BMW BMWYY have been losing some headway in the global race against other brands recently, although the company has stayed strong on the auto market where they’ve marked some solid progress. They have been performing better and better in the eyes of customers as well, and the current attitude towards them is highly positive.
Despite losing a good chunk of their reputation to the emissions scandal from a couple of years ago, Volkswagen VLKAY have managed to stabilize their position once again, and all signs point to them staying active on the auto market for a long time.
Another brand with some constant fluctuations up and down, Honda HMC have found a relatively stable place at the 5th spot, despite losing their position on the global market against other (non-auto) brands in general.
A timeless classic, it should be no surprise to anyone that Porsche POAHY of all brands have managed to retain their solid reputation and constant presence on the auto market. The company has been moved down the list somewhat, but they remain strong.
With an increase in their market presence compared to last year, Hyundai HYMLF remain a solid choice for a large number of consumers, and it shows in their popularity compared to other brands. The company keeps producing high-performing models and seems to have a solid plan of action for the near future.
Ford F are among the companies that got hit quite hard in their market position, but the brand is still strong and a favorite of many. Their brand rating has remained unchanged since the dip, despite the company managing to climb back up in the ranks, so we’ll have to see how they perform in the coming year.
On the contrary, Audi AUDVF have been on a steady climb, moving up by a significant number of spots. There are predictions that the company might make it even higher into the charts not too long from now, although there are many factors that would have to align to make this speculation correct.
Nissan’s NSANY drop wasn’t as significant as the ones some other companies have seen recently, but the company still took a noticeable hit to their performance. While they’re coming back up, we’ll have to wait and see how this will reflect on them in the long run.