By a News Reporter-Staff News Editor at Marketing Weekly News -- TD Artisan Spirits is pleased to welcome JC Iglesias as Vice President of Marketing. In this newly created role, Iglesias will lead the creation and execution of strategic marketing programs at the trade and consumer levels for the joint venture recently formed by Terlato Artisan Spirits and Distell USA.
Iglesias brings nearly 30 years of spirits and consumer packaged goods marketing experience to the position. Most recently, he served as Global Brand Director for London-based Chivas Brothers, Ltd.'s English Gins Portfolio, where he delivered double-digit sales growth over a three-year tenure. Previous to that, Iglesias served as Director of Marketing for Scotch and Cognac at Pernod Ricard USA, establishing the company as the second largest supplier of Scotch in the U.S.
"JC's impressive experience in brand-building and his entrepreneurial spirit will help TD Artisan Spirits build and strengthen our position as a valuable player in the craft spirits arena," said
"I've had the privilege of building some amazing brands in the spirits industry, from fledgling, craft operations to large, iconic brands, and from the local level to a global scale," Iglesias said. "I'm thrilled to be an early participant in the evolution of TD Artisan Spirits. With an extraordinary portfolio and a creative, fast-paced, and entrepreneurial environment, we are poised to become a force in the artisan spirits industry."
In his new role, JC will work alongside TD Artisan Spirits COO David Ballew and the marketing and sales team to create long-term success for the entire portfolio. "TD Artisan Spirits is committed to winning in the artisan spirits business," said Ballew. "JC has the proven expertise to help us accelerate both portfolio and organizational growth. We're excited for him to lead our Marketing team."
The TD Artisan Spirits portfolio is made up of 20 brands from nine countries, including: Adelphi Selections Scotch (Scotland), Amarula Cream Liqueur (South Africa), Angostura Rum and Amaro (Trinidad and Tobago), Bain's
For more information, visit HYPERLINK "http://www.terlatowines.com/artisan-spirits" \nwww.terlatowines.com/artisan-spirits
Keywords for this news article include: Marketing, Advertising, TD Artisan Spirits.
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