Keep your eyes on a company called Synchronoss Technologies (SNCR). They have struggled in recent years, but they are making some important changes that could result in a much healthier, growth company going forward. A few months ago, they brought in Glenn Lurie, past President of AT&T (T) Mobility as CEO. In the last few weeks, he brought in Mary Clark as Chief Marketing Officer and Executive VP.
As a wireless analyst, I have followed executives, companies and changes in leadership in the wireless, telecom and technology industry. I have followed Glenn Lurie for the last decade or two. He is the real thing. Lurie was the executive at AT&T who secured the iPhone exclusively for AT&T for several years when it first launched a decade ago.
Glenn Lurie is New CEO at Synchronoss Technologies
Having helped AT&T achieve exceptional growth and become a giant in the industry, he is now heading Synchronoss Technologies as CEO. In these early days, I expect that Lurie is studying the company, the opportunities, the mistakes of the past, and making growth-oriented decisions on direction and strategy.
One of the most important moves he could make is bringing in the right person to head marketing for the company. Marketing is key. They need someone to help punch Synchronoss onto the map. Marketing means communicating with the outside world through advertising, public relations, social media and much more.
Mary Clark is New VP Marketing at Synchronoss Technologies
Mary Clark has 25 years of mobile industry experience. She is a mobile industry veteran brought in by Lurie to drive the company’s marketing efforts. She is responsible for product management, marketing and communications. This has been a weak spot for Synchronoss in the past few years. This is a very important addition to the executive team.
Both Lurie and Clark are leaders in the mobile and wireless space. They have known each other for many years and should work well together. They play important roles with the Competitive Carriers Association, CTIA and more. In fact, Clark has been named to the National Diversity Council “Top 50 Most Powerful Women in Technology” list in 2016 and 2017.
Wireless continues to rapidly grow and transform. It is expanding into many other industries as well like automotive, healthcare, retail and more. Wireless and mobile continue to be an important center of the universe for the rest of the business community and government agencies. The potential for growth is astounding, if you have the right service, product, marketing strategy and leadership.
Synchronoss Technologies in Wireless, Cloud, Messaging and More
Synchronoss has been a leader in the cloud, messaging and the digital transformation. They have been disrupting the wireless industry and now with Lurie and Clark at the helm, I expect this disruption to be turned up to full. They will use everything they have learned at their previous leadership positions in this industry to put this company on a rapid growth wave.
The wireless industry presents an incredible growth opportunity for this wireless company. While there are no guarantees, with Lurie and Clark now at the helm, I am starting to get a sense that Synchronoss could start to see rapid growth over the coming years in the cloud, messaging and digital products for wireless and telecom companies. So, let’s keep our eyes on them going forward.
Jeff Kagan is an Equities.com columnist. Kagan is a Wireless Analyst, Telecom Analyst, Industry Analyst, speaker and consultant. He follows wireless, wire line, telecom, Internet, cable TV, IPTV, Cloud, Mobile Pay, FinTech and communications technology. Email him at [email protected]. His web site is www.jeffKAGAN.com. Follow him on Twitter @jeffkagan.