Stocks for the Back-to-School Bump

Equities Editors Desk |

Stocks for the Back-to-School BumpWith the start of the new school year right around the corner--or already in progress for some--investors may be taking a closer look at those companies that might benefit from back-to-school shoppers. Whether it's buying the latest trend in clothes and technologies, or the more timeless supplies like a new set of yellow No. 2 pencils and notepads, parents and children alike will be spending a significant amount of money as class gets back in session. Here is a look at a few ways to play this trend.


Students of all ages will be hitting the books now that summer vacation has ended, and textbook companies like McGraw-Hill (MHP), Thomson Reuters (TRI) and Pearson plc (PSO) are the largest players in this space. While these publishing companies have other divisions that focus in various industries, educational services and products are a main part of their operations.


Apparel retailers have been surprisingly resilient during this difficult period in the economy. Companies like Gap (GPS), American Eagle Outfitters (AEO) and Limited Brands (LTD) have seen stronger-than-expected growth over the recent quarter due to demand from consumers. Another interesting name could be apparel giant VF Corp. (VFC), which owns backpack makers Jansport and Eastpak.

One-Stop Shops

Major retailers like Wal-Mart (WMT) and Target (TGT) are also obvious places to look. Parents can get their shopping done, checking off clothing items, supplies and other needs during just one visit. In addition to convenience, these larger national retailers also have the advantage of more attractive pricing to bring in customers. Of course, shoppers can also use online outlets like (AMZN) and eBay (EBAY) to get their supplies too.

For-Profit Higher Education

Though non-profit universities don't trade on the public markets, these institutions do. The popularity of for-profit universities and technical trade schools have been growing in recent years, and companies like Career Education Corp. (CECO)Apollo Group, Inc. (APOL) and DeVry, Inc. (DV) are among the leaders.


DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to:


Symbol Name Price Change % Volume
AEO American Eagle Outfitters Inc. 17.66 0.16 0.91 2,624,373
AMZN Inc. 818.99 8.67 1.07 2,793,015
APOL Apollo Education Group Inc. 8.87 0.38 4.48 766,769
CECO Career Education Corporation 7.09 -0.01 -0.14 176,519
DV DeVry Education Group Inc. 22.66 0.33 1.48 443,470
EBAY eBay Inc. 29.06 0.04 0.14 24,223,523
GPS Gap Inc. (The) 26.41 -0.07 -0.26 2,263,090
PSO Pearson Plc 9.49 0.10 1.07 310,105
TGT Target Corporation 68.23 0.52 0.77 3,121,799
TRI Thomson Reuters Corp 39.73 0.15 0.38 488,343
VFC V.F. Corporation 54.67 0.37 0.68 3,787,260
WMT Wal-Mart Stores Inc. 68.34 -0.39 -0.57 7,844,583


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