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Startup Pilotly Enables Video Content Creators To Gauge Consumer Response

How do content creators gauge what an audience wants in a time when in-person focus groups aren't happening?

In a COVID-19 world with stay-at-home orders and social distancing, people’s viewing habits have changed dramatically. With more time on their hands, consumers are purchasing more streaming and digital services. In fact, 80 percent of Americans subscribe to roughly one or more video streaming services.

In the absence of in-person focus groups and concerns about online market testing, including sample size, lack of audience diversity and piracy, a solution was needed to enable creators to reach consumers to test newly produced material in an efficient, secure manner.

Pilotly, a technology startup founded in 2015, aims to help producers and content creators gauge consumer response accurately and efficiently via a streaming, analytics and survey platform.

Using data collection, surveys, sentiment analysis, advanced security and localization, Pilotly is helping companies like NBCUniversal, ViacomCBS and Netflix to determine audience desires without direct physical contact.

Pilotly CEO and co-founder James Norman says, “I’ve been focused on building new video platforms that can help the entertainment space evolve and innovate.”

Norman studied electrical engineering and has previously worked on building high-performance automobiles for celebrities and film franchises. Pilotly has raised just $1 million as of June 2020.

Norman is also a partner of Transparent Collective, a non-profit organization helping women, Black and Latina founders access resources and talent to build successful companies. The company has worked with over 40 startups, which have collectively raised over $30 million in seed funding.


Source: Equities News