St. Louis Post-Dispatch Tim Bryant column

St. Louis Post-Dispatch (MO) |

July 01--StationDigital Inc., an Internet radio and digital broadcast platform based in Los Angeles, said today it is moving its headquarters to St. Louis.

The company said it's relocating to take advantage of St. Louis' lower cost of living and to attract top-tier talent while boosting its branding efforts.

StationDigital is leasing 13,268 square feet of space at The Highlands Plaza Two, at 5700 Oakland Avenue, next to Interstate 64.

Contributing to the company's decision to move to St. Louis is what it said is the area's abundance of software development talent that comes from CenturyLink/Savvis, Visa, MasterCard, Rawlings, Energizer, Stifel Nicolaus, Ralston Purina and others.

Regardless, StationDigitial said it will keep "an office presence" in LA to maintain its ties to the entertainment and music industries.

"Moving our headquarters to St. Louis is an exciting chapter in the expansion and evolution of the company," Lou Rossi, StationDigital's chairman and chief executive, said in a statement. "St. Louis provides companies like ours with a vibrant community, a low cost of living, and access to top-tier talent that will allow us to hire locally and build out a great team."

Rossi succeeded Tim Roberts, a co-founder of Savvis, a web-hosting business now owned by CenturyLink. His most ambitious venture in St. Louis was Broadband Infrastructure Group, which raised $18 million from investors in 2000 at the end of the dot-com bubble. BIG, as it was known, made a splash by sponsoring a car in the Indianapolis 500 but closed after nine months.

Tim Bryant covers commercial real estate, development and other business stories for the Post-Dispatch. He blogs at Building Blocks, the Post-Dispatch development blog.

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