Whether it's smartphones, portable media players, personal computers or even the increasingly popular digital tablets, consumer electronics devices have never played a more integral role in people's everyday lives than they do today. More importantly, they're serving as vehicles for new growth opportunities to thrive as well. From apps to screen protectors to just about anything else consumers could possibly want, new industries are popping up to fill those needs.
One such industry that's just completely booming is the headphones market, which grew 79 percent last year to $2 billion as reported by research firm NPD. For anyone paying attention, the evolution of headphones as a viable market is no surprise. Serving as both a fashionable and functional accessory to all electronic devices, headphones are just too essential to be ignored. Companies like Skullcandy (SKUL), Beats by Dr. Dre, and Sonomax Technologies, Inc. (SXHHF), (SHH.TSXV)–a relative newcomer to the music scene–have already exhibited a sample of the growth potential in the headphones market–particularly with higher-end products that can fetch as much as a few hundred dollars a pair.
What's more, these companies are developing new technologies to enhance the user experience. As an example, Sonomax has developed SonoFit™, a custom-fitting technology that creates unique earpieces that conform to any individual user. Normally, custom-fitting earpieces required a prolonged process with the assistance of experienced professional technicians. But Sonomax's technology cuts the entire procedure down to only four minutes, and best of all, requires no assistance.
The result is a unique earpiece tailored to fit securely in the ear canal of the user, isolating outside noise and maximizing the performance of the desired sound, whether its listening to music, watching a movie, or even a conversation. While Sonomax may be considered an up-and-comer in the retail and consumer space, the company's technology has actually been around for over a decade. Originally focusing on providing hearing protection and high-performance communication products for industrial workers and the military, the company has very quickly transitioned its proven products onto the consumer market.
Sonomax's sculpted eers™ products have been popping up in stores all over the U.S. and Canada, with the most recent announcement being their debut in Guitar Center Manhattan. In addition to retailers around the country, the sculpted eers are also available at the company's online store.
In January, Sonomax's cutting-edge products will also be showcased on the biggest of all stages at the 2012 International CES, the largest consumer electronics tradeshow in the world. The company's custom-fitted earphone was named a winner of the CES Innovations 2012 Design and Engineering Awards, Best of Innovations in the Headphones product category.
Sonomax's sound strategy for growth, combined with industry recognition for its quality in technology and products is resonating to the consumer crowd. The company is definitely making some noise in a booming business.