Sonomax Poised to Make (Sound) Waves at CES

Spotlight Companies  |

The 2012 Consumer Electronics Show in Las Vegas, kicking off today until Jan. 13, 2012, is likely to feature all manners of gizmos and gadgets, interesting devices for playing music, surfing the web, or watching movies. However, while iPods, laptops, and internet TV will dominate the conversation, one of the most common methods for interfacing with the expensive new toys on display remains largely overlooked. Despite spending big money on devices, the earbuds through which consumers are interacting with their electronics are often low quality and feature poor design.

Poor Accessories Can Ruin the Best Gadget

Fortunately, Sonomax Technologies, Inc. (SXHHF), (SHH.TSXV) is working to reverse that trend. Sonomax offers customized earbuds under its Eers line that can revolutionize the way users interact with their technology. In the past, customized ear pieces would require a lengthy process with experienced, trained technicians. Now, Sonomax has introduced SonoFit technology, a process that creates custom-fit earpieces, unique to the individual user, in a matter of minutes and without the aid of a trained technician. The ear phones won't fall out while one is jogging and isolate the music from the ear phones from ambient noise.

CES Offers Opportunity for Sonomax to Shine

The potential effect on the market could be strong as the market for headphones now exceeds $2 billion a year and grew 79 percent in 2010. These sort of numbers clearly indicate that while big ticket items get the most attention, the electronics accessory market  is growing and should benefit immensely from the increasing penetration of culture by technology products. The upcoming CES looks to give Sonomax another chance to showcase its products. Eers made big waves, at last year's CES, with's Tim Hornyak commenting after getting custom fit earbuds that "the process is safe, clean, and quick. After getting a pair fitted to my ears, I found the sound quality surprisingly good--far better than my uncomfortable one-shape-fits-all earphones."

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