Scalable Video Production Now Available to 7 Million MailChimp Users
VANCOUVER, British Columbia–SoMedia Networks ($VID:CA), the pioneer of cloud-based scalable video production solutions, today announced the launch of the Scalable Video App for MailChimp, integrating its solution to deliver video production, marketing and analytics services within the MailChimp email marketing platform.
“This integration makes it easy for marketers to add video to any email campaign”
The new Scalable Video app for MailChimp allows users to order high quality, custom video content anywhere across North America, in any volume, delivered in just 14 days. Using the app, marketers can deploy interactive video players in campaigns using video content produced for them by SoMedia, from pre-existing video libraries, or YouTube channels. The video application also tracks all performance data back to the MailChimp dashboard providing a measurable ROI on any email video campaigns.
“This integration makes it easy for marketers to add video to any email campaign,” said Ben Pickering, President and co-CEO of SoMedia Networks. “We are focused on providing a rich set of tools to enable marketers to ramp up their use of video by making it seamless to order and produce custom video content, quickly embed those videos into any digital medium, and monitor the performance with quantifiable ROI metrics.”
With Scalable Video for MailChimp, users can now access powerful video analytics paired directly with MailChimp subscriber activities to gain a complete picture of video engagement, including video plays, drop-offs and completion rates, social metrics, geography, device and more. This data enables marketers to create highly segmented promotions or develop new A/B testing to build smarter campaigns for the entire customer cycle.
According to eMarketer, adding video to email campaigns demonstrate increased returns on investment. 55% of marketers report higher click through rates, 44% received an increase in the amount of time subscribers spent with an email, and 41% reported an increase in the sharing or forwarding of emails.
To learn more about Scalable Video for MailChimp visit their Integrations Directory.
About SoMedia Networks
SoMedia Networks, the creator of Scalable Video, has reengineered how businesses access video content creation, production and deployment. The cloud-based SoMedia Platform allows businesses, brands and media to easily order the production of custom video content at scale and volume, anywhere, on demand, with rapid turnaround, and at a fraction of current costs.
SoMedia provides Scalable Video as an integrated solution to corporate partners, as a resale solution through thousands of web marketing firms and directly to digital agencies and millions of SMBs across North America. To learn more visit: www.somedia.net
George Fleming, 604-683-5510
Founder and co-CEO
Annette Leach, 415-840-2790
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