Actionable insights straight to your inbox

Social Media and the Problem of the Echo Chamber

Unfortunately ignoring things we don't agree with doesn't make them go away.

Social media has had the effect of herding us all into protected social groups, creating echo chambers where we only hear our own opinions echoed back to us. Unfortunately ignoring things we don’t agree with doesn’t make them go away – it only means we are surprised when we discover that people actually feel differently about things than we do. Learn more about confirmation bias and how it is being fed by social media.