SITO Mobile Partners With LiveRamp to Use Off-Line Customer Data for Mobile Ad Targeting

SITO Mobile - $SITO |

JERSEY CITY, N.J., July 31, 2015 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (OTCQB:SITO) (OTCQB:SITOD), a leading mobile engagement platform provider, announced today a partnership with LiveRamp, an Acxiom company and provider of data onboarding services. This partnership allows marketers to use their CRM data within SITO's products to reach consumers with highly relevant, targeted ads. LiveRamp provides accurate matches of a marketer's CRM data across devices, while SITO provides the technology to reach these users through its mobile targeting platform.

Marketers can now simply use LiveRamp to onboard their customer records tied to email addresses or postal addresses for the audiences they want to target. LiveRamp anonymizes and then matches this data to mobile devices and creates a retargeting audience within SITO's platform. SITO is then able to complement these audiences with its own proprietary data to expand a brand's reach, enabling marketers not only to retarget consumers that have previously interacted with their brand, but also to prospect for new, look-alike audiences whose actions and content interests are similar to converted customers.

"Combining first party CRM data with unique to mobile data such as location and device ID will enhance our audience targeting and reach," said Jerry Hug, CEO of SITO Mobile. "This integration has already led to new revenue from current partners and will allow us to provide an offer that is in demand by many large auto and retail advertisers looking to interact with their current and lapsed customer base."

"Mobile marketing is rapidly developing and commanding more marketing spend," said Auren Hoffman, CEO of LiveRamp. LiveRamp's new data onboarding to mobile product will allow marketers to use their customer database for in-app personalization, targeting and analytics.

About LiveRamp

LiveRamp connects more than 200 digital marketing platforms and data providers. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs.  LiveRamp is an Acxiom company. For more information please visit www.LiveRamp.com.

About SITO Mobile Ltd.

SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty and ultimately sales. For more information visit www.sitomobile.com.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, our reliance on brand owners and wireless carriers, the possible need for additional capital as well other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

CONTACT: Investor and Media Relations:

         Robert Haag

         IRTH Communications

         sito@irthcommunications.com

         866-976-4784

 

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Companies

Symbol Name Price Change % Volume
SITO SITO Mobile Ltd. 3.42 -0.07 -2.01 89,262

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