Cieslok to Deliver at Least $2.1 million in 2016 SITO Mobile ad Revenue
JERSEY CITY, N.J., Dec. 2, 2015 -- SITO Mobile Ltd. (SITO) , a leading mobile engagement platform provider, today announced a partnership with Cieslok Media, Canada's leader in premium large-format outdoor advertising, that provides Cieslok Media exclusive access to SITO's proprietary platform in Canada. The partnership aims to revolutionize brand campaigns through mobile marketing and out-of-home (OOH) integration.
The SITO platform allows brands to create one-to-one conversations with consumers at any sign's location, and that conversation can continue through the path to purchase. The SITO platform targets consumers with validated data based on their historical geo-patterns, helping marketers better understand who is truly being reached as opposed to online behavioral habits. As a result of this data, Cieslok Media can offer market-first attribution metrics, showcasing the impact of OOH campaigns at store level.
"After an excellent experience in 2015 through the Double Vision relationship, we are enthusiastically continuing our relationship with Cieslok Media to serve the fast-growing Canadian market," said Jerry Hug, CEO, SITO Mobile. "Based on SITO Mobile's market-leading solutions, our combined success to date and confidence in continued growth, Cieslok Media committed to delivering a minimum of $2.1 million in mobile advertising to SITO for calendar year 2016 - more than double 2015's results. We're optimistic that our partnership will exceed the minimum target and that this is just the beginning of a strong revenue growth story for us in Canada."
Commenting on the exclusive partnership with SITO Mobile, Jörg Cieslok, President and CEO of Cieslok Media, said "As an innovator in premium outdoor advertising and the mobile marketing space, we pride ourselves in selecting the most cutting-edge technologies to support advertisers' ability to connect with their target audience in meaningful ways. As the relationship with SITO has developed it has become clear that they are in the forefront of OOH and mobile integration. Additionally, SITO aligns with our overall culture, market strategies, and continuous pursuit to stay in the forefront of industry innovation, making them the perfect partner to work with."
"Smartphones are an integral part of the consideration stage for all category purchase cycles and are now with the consumer 24/7, which perfectly aligns with OOH advertising," said Mike Blanchard, Director of Mobile Media at Cieslok Mobile, a division of Cieslok Media specialized in mobile technologies and OOH integration. "It's not just about understanding who you have the ability to influence around an OOH location, though it is important and part of our offering, but with the SITO platform we can take it further to the one-to-one level."
About SITO Mobile Ltd.
SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty and ultimately sales. For more information visit www.sitomobile.com.
About Cieslok Media
Cieslok Media has revolutionized the OOH industry with premium large format billboards, dominations and OOH Mobile Integration. With over 25 years' experience, Cieslok Media has acquired the best media assets in prime locations within Canada's major markets and is the driving force in the OOH industry for data technology. Leading the charge in OOH innovation, Cieslok Media is focused on achieving outcomes and exceeding our client's expectations with effective solutions, research and data driven results. For more information about Cieslok Media, please visit: www.cieslokmedia.com.
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