Tech-based marketing services firm Searchcore (SRER) may not be a household name just yet, but given the recent success of their Manufacturedhomes.com venture, this is a situation that could change, quite literally, in the very near future.
On Tuesday, Searchcore announced the appointment of Brent Nelms, a long-time fixture of the manufactured homes industry with over 30 years experience, as President of Wisdom Homes of America. As a subsidiary of Searchcore, Wisdom Homes will provide the brick-and-mortar retail locations to complement the company’s Manufacturedhomes.com operations.
As a primary motivating factor, the company cites a real estate market that over the last year or so has shown more promise than most sectors of the US economy. For his part, Nelms is a perfect fit given his track-record of having been responsible for the expansion and operation of over 30 retail manufactured homes outlets throughout the US during his career.
These developments have perhaps been most aptly described by Nelms himself, who described his new appointment “delightful”, and said “I think our timing to enter into the market place and open retail centers is perfect for a variety of reasons. The real estate cycle certainly appears to be in the beginning stages of long term growth. We’re seeing a huge uptick in potential buyers inquiring about manufactured homes.”
Nelms went on to state that “our parent company, SearchCore, owns Manufacturedhomes.c,om which is gaining noticable traction in the manufactured home marketplace because of its lead generation capabilities, enhanced videos, images and articles, ability to connect homebuyers with retailers, and state-of-the-art CRM system.”
Nelms also added that consumers looking to purchase a home in the current climate will have more choices and latitude to do so with prefabricated homes than with those built according to the traditional construction model. The newly appointed President enters his position with a track record of making profits in the industry that tallies at about $100 million.