Overcoming Challenges Of Cryptocurrency Marketing And Advertising

Maggie Kimberl |

For better or for worse, the advertising oligopoly has taken a hard stance against advertising cryptocurrency and blockchain projects. Now that popular online advertising mediums have banned cryptocurrency-related ads, marketers are going to have to get creative about getting the word out. This infographic from CoinCentral outlines the issues as well as some possible solutions.



The blanket cryptocurrency ban on platforms like Facebook, Google, and Twitter played a huge role in cleaning up the act of dozens, if not hundreds of dubious ICOs, scammy master courses, and the slew of low-quality crypto-related offerings.

Unfortunately, this ban also shut out countless legitimate and innovative projects from exploring a highly scaleable marketing strategy to acquire users, build audiences, and create short feedback loops.

So, what's a cryptocurrency or blockchain-based project to do?

Projects have taken a more creative approach to acquiring users and have managed to meet their user-focused milestones without having to pay a dollar to the platforms that shooed them away.

Meanwhile, another plotline developers. As platforms such as Facebook are in hot water in the public eye for using and possible abusing user data, blockchain-based projects seeking to change the advertising landscape as a whole are coming to the front.

Advertising cryptocurrency

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer

Comments

Emerging Growth

IMV Inc.

Immunovaccine Inc is clinical stage biopharmaceutical company. The Company develops products based on its proprietary vaccine enhancement platform in T cell activating therapies for cancer.

Private Markets

Quants Inc

Quants, Inc, a California Corporation, develops, markets and operates financial technology platforms and alternative investment products offering sophisticated risk management since 2010. The Company has primarily sharpened its focus with…

Voleo

Voleo is a free download that allows you to form investment clubs with your friends, family, colleagues, classmates, teammates…basically anyone you know and trust. Invest and manage a stock portfolio…