Oprah's Home Run with Weight Watchers

Steve Kanaval |

Back in October, we wrote about Oprah Winfrey's investment in Weight Watchers (WTW) regarding how she was about the only person on the planet who could make the level of investment ($50M) needed, and have the overlay of her brand as the kicker. Also, we noted that these unique opportunities where you can buy 10% of a companies outstanding shares at $5.50 and have the stock trade to $24 were meant for the few, not the masses. Today, we are seeing another year end run in WTW as shares are trading 22% higher in early morning trading, and investors are closely watching as shares look to retest the highs. Someone at Harpo Investments is adding to the position this morning to drive shares back to the recent highs.

I believe the movement in share price coincides with an ad campaign running through the holidays, when many Americans go on weight loss programs. Another supporting factor are the huge numbers in FitBit sales - evidenced by Amazon as the top selling online product during Christmas 2015. Oprah is a sharp business woman and knows when to tweak her new investment and it's being reflected in the share price. Weight Watchers will be a huge home run for Oprah, and only those idiots at TheStreet.com think otherwise. Those morons have been bashing internal numbers and doubting the stock since the announcement. Oprah is a very tough brand to fade there fellas. I suggest you rethink the position, but that is what makes stocks go up and down, I guess.

Below is some native ad's supporting her investment in WTW. Happy New Year. Be Healthy and Happy!!


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Companies

Symbol Name Price Change % Volume
WTW Weight Watchers International Inc 10.76 -0.03 -0.28 933,178

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