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Based in Morrisville, NC, MaxPoint Interactive (MXPT) is scheduled a $75 million IPO on NYSE with a market capitalization of $294 million at a price range midpoint of $11.50 for Friday, March 6, 2015.
MXPT provides a leading business intelligence and marketing automation software service, which MXPT refers to as its solution, enabling national brands to drive local, in-store sales.
National brands use MXPT’s MaxPoint Intelligence Platform to predict the most likely local buyers of a specific product at a particular retail location and then execute cross-channel digital marketing campaigns to reach these buyers.
Manager, Joint-managers: Goldman Sachs, Deutsche Bank, Pacific Crest
Co-managers: Needham & Co., William Blair
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