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Netflix Launches Cannabis Products to Promote Shows

More and more “mainstream” companies are involved in cannabis-related projects.
  • 1 min Read

By David Feldman

David N. Feldman is a partner at Duane Morris LLP, where he concentrates his practice on corporate and securities law and mergers and acquisitions, as well as general representation of public and private companies, entrepreneurs, investors, and private equity and venture capital firms. Mr. Feldman also advises small businesses with regard to alternatives to traditional financing through initial public offerings. His popular blog at www.DavidFeldmanBlog.com, focusing on entrepreneurship and the regulatory environment, has been recognized by LexisNexis as a Top 25 corporate law blog, and his videos appear on his YouTube channel, The Entrepreneur’s Advocate. Mr. Feldman is a 1985 graduate of the University of Pennsylvania Law School, where he was managing editor of the student newspaper, the Penn Law Forum, and a graduate of the Wharton School of the University of Pennsylvania. He has served as chair of the board of Wharton’s global alumni association.
David N. Feldman is a partner at Duane Morris LLP, where he concentrates his practice on corporate and securities law and mergers and acquisitions, as well as general representation of public and private companies, entrepreneurs, investors, and private equity and venture capital firms. Mr. Feldman also advises small businesses with regard to alternatives to traditional financing through initial public offerings. His popular blog at www.DavidFeldmanBlog.com, focusing on entrepreneurship and the regulatory environment, has been recognized by LexisNexis as a Top 25 corporate law blog, and his videos appear on his YouTube channel, The Entrepreneur’s Advocate. Mr. Feldman is a 1985 graduate of the University of Pennsylvania Law School, where he was managing editor of the student newspaper, the Penn Law Forum, and a graduate of the Wharton School of the University of Pennsylvania. He has served as chair of the board of Wharton’s global alumni association.

Image via Matthew Keys/Flickr CC

Netflix (NFLX) found an interesting way to promote their new show Disjointed, which will star Kathy Bates as the operator of a California cannabis dispensary. They partnered with a California medical cannabis seller to operate a pop-up shop selling 12 different cannabis strains named and developed based on 10 of Netflix’s shows.

According to MJBizDaily, the 3-day pop up shop sold 27 pounds of medical marijuana. But Netflix went out of its way to make clear that none of their employees “touched the plant,” that was handled by their dispensary partner. The shows inspiring the strains, in addition to the new one, included Chelsea, Orange is the New Black, and Arrested Development.

More and more “mainstream” companies are involved in cannabis-related projects, including Microsoft (MSFT), Arrow Electronics (ARW), Philips and Cisco (CSCO), though most still are concerned about the continuing federal criminal restrictions on cannabis.

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