When it comes to unmentionables, for both sexes, finding a happy medium between comfort and style can be next to impossible. Naked Brand Group (NCM: NAKD), an innovative inner fashion and lifestyle brand, aims to unencumber and empower with designs and fabrics that feel like nothing else.
Under the leadership of renowned designer and sleepwear pioneer Carole Hochman, Naked’s mission isto create a new standard for how products worn close to the skin fit, feel and function. Today, the company’s men's innerwear products are available through leading North American department stores and online retailers, including Nordstrom, Inc. (NYE: JWN), Hudson Bay, Holt Renfrew, Amazon.com (NGS: AMZN), and BareNecessities.com.
“The brand name lends itself to the creation of something dynamic and extraordinary,” said Carole Hochman, CEO of Naked Brands, “not only in the intimates industry, but beyond. Naked can be translated into all products that touch your skin and interact with your body, and I am thrilled to help the brand grow and expand into new directions.”
With the intent of becoming a global lifestyle brand for both women and men within an estimated $110 billion market, the company is moving into other apparel and product categories that enhance the mission of the Naked brand, such as activewear, swimwear, sportswear and beyond.
"Given my experience in the men's innerwear business,” said Carlos Serra, VP of Sales and Merchandising, “I believe Naked already has the core elements needed to win: extraordinary products, an iconic brand name and world class talent.”
A Good Time to Get Naked
This past year was filled with landmark partnerships, and brand and product expansion for the company. Some of Naked Brands’ operational highlights include:
- Signing a milestone endorsement and partnership agreement with NBA Miami HEAT Champion Dwyane Wade. Wade, who is also a member of the company's advisory board, and is Creative Director for the Wade X Naked collection of men's innerwear planned to launch in 2016.
- Participating in the fashion event, A Night on the RunWade, on November 14, 2015 at The Ice Palace Studios in Miami, FL. Hosted by Wade.
- Launching a new line of intimate apparel, sleepwear, and loungewear designed to be responsive to the lives of active women.
- Expanding its retail distribution in the South Florida market with retailer partners including Dillard's in Ft. Lauderdale and Nordstrom in International Plaza (Tampa), Aventura, and Merrick Park.
Furthermore, the company launched The Naked Truth campaign. Developed by Case Study Brands, the campaign will feature image and video driven content hosted on the The Naked Truth microsite. The Naked Truth campaign will not only invite viewers to see a deeper side of inspirational 'Truth Tellers' like Wade; it will also encourage visitors share their own Naked Truth.
“When I first discovered Naked, I immediately loved the brand name as well as the fit and feel of the underwear,” said Wade. “What you wear underneath is the foundation for how you look and feel. Naked is taking innerwear to the next level…”
A Winning Combination
With an expanding men’s business, partners like Dwyane Wade, and a new women’s line, Naked Brands is positioned to make a statement in 2016. "To be naked is to be comfortable, unencumbered and free,” said Hochman. “It is about being yourself.”
For more information about Naked Brands, visit www.wearnaked.com.
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