Naked Brand Teams Up With NBA Star Dwyane Wade For Charity Event

Spotlight Companies |

Continuing to demonstrate their promising growth prospects with strategic partnerships and charitable endeavors, Naked Brand Group ($NAKD) has announced that the company will participate in the fashion event, A Night on the RunWade, on November 14, 2015 at The Ice Palace Studios in Miami, FL. Hosted by NBA Miami HEAT Champion Dwyane Wade, all proceeds from the evening will benefit the Wade World Foundation, which provides support to community-based organizations that promote education, health and social skills for children in at-risk situations.

Naked's collection of men's and women's intimates, loungewear and sleepwear will be featured in runway and fashion presentations from Wade’s favorite fashion designers, as well as a pop-up Wade Brand Store. In addition to product placement within the Wade Store, where Naked Men's Signature Boxer Briefs and Women's Luxury Boyshorts will be available for purchase with all proceeds going to RunWade, servers will be dressed exclusively in Naked loungewear and intimates. Twenty-five percent of all gross proceeds sales on November 14 and 15 from WearNaked will be donated the Wade World Foundation. Also, Naked's collection of men's and women's intimates, loungewear and sleepwear will be featured throughout the event, and the company will donate men’s and women’s product to support the event.

An innovative inner fashion and lifestyle brand under the leadership of renowned designer and sleepwear pioneer Carole Hochman, Naked’s mission was to create a new standard for how products worn close to the skin fit, feel and function. Today, the company’s men's innerwear products is available through leading North American department stores and online retailers, including Nordstrom, Inc. ($JWN), Hudson Bay, Holt Renfrew, Amazon.com ($AMZN), and BareNecessities.com.

An A-List Partnership

This past summer, the company signed a milestone endorsement and partnership agreement Wade, who is also a member of the company's advisory board, and is Creative Director for the Wade X Naked collection of men's innerwear planned to launch in 2016. In August, the company launched a new line of intimate apparel, sleepwear, and loungewear designed to be responsive to the lives of active women. Furthermore, the company has been expanding its retail distribution in the South Florida market with retailer partners including Dillard's in Ft. Lauderdale and Nordstrom in International Plaza (Tampa), Aventura, and Merrick Park.

With an estimated $13 billion US market for lingerie and a global market, Naked is aimed to increase sales and expand into other apparel and product categories. However, it all begins with a committed belief to a quality product. “When I first discovered Naked, I immediately loved the brand name as well as the fit and feel of the underwear,” said Wade. “What you wear underneath is the foundation for how you look and feel. Naked is taking innerwear to the next level…”

Equities.com had the opportunity to interview with Carole Hochman, CEO, CCO, and Chairwoman of Naked Brands. The interview can be viewed here. For more information about Naked Brands, visit www.wearnaked.com.

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