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Naked Brand (NAKD) Appoints Edward Hanson to Board of Directors

Naked Brand Group Inc. (NASDAQ:NAKD), an innovative fashion and lifestyle brand, today announced that Edward Hanson has officially joined Naked’s Board of Directors.

Naked Brand Group Inc. (NASDAQ:NAKD), an innovative fashion and lifestyle brand, today announced that Edward Hanson has officially joined Naked’s Board of Directors. Mr. Hanson’s appointment was effective on January 17, 2017 and was made pursuant to the Company’s Letter of Intent for the proposed business combination with Bendon Limited. The appointment of Mr. Hanson, who will serve as an independent director of Naked, brings the company’s Board membership to nine.

Mr. Hanson has served as Principal at Global Partners Fund, a private equity fund investing in asset backed businesses, since 2009. Prior to this, he was Director at Babcock & Brown (UK) Ltd, focused on Private Equity and real estate. Mr. Hanson currently serves on the Board of Directors of Nasdaq-listed Long Island Iced Tea Corp., and is also currently a Director of London-based investment companies Corviglia Capital Limited and Haka Capital Limited. Previously, he was a member of Cullen Agricultural Holding Corp. Mr. Hanson holds a Bachelor of Commerce from the University of Auckland in New Zealand.

Carole Hochman, Naked’s Chief Executive Officer and Chairwoman, stated, “We are pleased to welcome Ed to our Board and look forward to his insights as we work to accelerate our growth in the innerwear fashion and lifestyle market. We believe his knowledge and experience will be especially valuable as Naked continues to execute its strategic plan.”

About Naked Brand Group Inc.:

Naked was founded on one basic desire–to create a new standard for how products worn close to the skin fit, feel, and function. Naked’s women’s and men’s collections are available at, and Naked has a growing retail footprint for its innovative and luxurious innerwear products in some of the leading online and department stores in North America including Nordstrom, Bloomingdale’s, Dillard’s, Soma, Saks Fifth Avenue,,, and more. In 2014, renowned designer and sleepwear pioneer Carole Hochman joined Naked as Chief Executive Officer, Chief Creative Officer, and Chairwoman with the goal of growing Naked into a global lifestyle brand. In June 2015, Naked announced a strategic partnership with NBA Miami HEAT (now Chicago Bulls) star Dwyane Wade. The 3-time NBA Champion, 11-time All Star, and Olympic Gold Medalist joined Naked’s Advisory Board, and is the Creative Director for a signature collection of men’s innerwear which launched in 2016. Naked is headquartered in New York City and plans to expand in the future into other apparel and product categories that can exemplify the mission of the brand, such as activewear, swimwear, sportswear and more.

About Bendon Limited:

Bendon is a global leader in intimate apparel and swimwear renowned for its best in category innovation in design, and technology and unwavering commitment to premium quality products throughout its 70-year history. Bendon has a portfolio of 10 highly productive brands, including owned brands Bendon, Bendon Man, Davenport, Evollove, Fayreform, Hickory, Lovable (in Australia and New Zealand) and Pleasure State, as well as licensed brands Heidi Klum Intimates and Swimwear and Stella McCartney Lingerie and Swimwear.

In October 2014 Bendon announced supermodel and television host Heidi Klum as the Creative Director and face of Bendon’s flagship Intimates collection, succeeding Elle Macpherson after 25 years with the brand. Bendon products are distributed through over 4,000 doors across 34 countries as well as through a growing network of 60 company-owned Bendon retail and outlet stores in Australia, New Zealand and Ireland. Bendon’s global supply chain is one of its strongest assets, controlling sourcing, manufacturing and production at over 30 partner facilities across Asia. The company has more than 700 staff at offices and stores in Auckland, Sydney, New York, London and Hong Kong and is poised for continued meaningful growth as it opens additional retail stores and expands its current portfolio of products.

Additional Information and Where to Find It:

This communication does not constitute the solicitation of any vote or approval. On January 18, 2017, Naked announced that it had entered into a letter of intent (“LOI”) with Bendon for a proposed business combination of the companies (the “Business Combination”). The proposed Business Combination will be submitted to the stockholders of Naked for their consideration. In connection therewith, Naked intends to file relevant materials with the Securities and Exchange Commission (the “SEC”), including a definitive proxy statement. Such documents are not currently available. Before making any voting or investment decision with respect, investors and security holders of Naked are urged to read the definitive proxy statement and the other relevant materials filed or to be filed with the SEC carefully and in their entirety when they become available because they will contain important information about Naked, Bendon and the proposed Business Combination. The definitive proxy statement and other relevant materials (when they become available), and any other documents filed by Naked with the SEC, may be obtained free of charge at the SEC web site at In addition, investors and security holders of Naked may obtain free copies of the documents filed with the SEC by Naked by directing a written request to: Naked Brand Group Inc., 95 Madison Avenue, 10th Floor, New York, New York 10016, Attention: Investor Relations.

This communication shall not constitute an offer to sell or the solicitation of an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.

Participants in the Solicitation:

Naked and its directors, executive officers and certain other members of management and employees may be deemed to be participants in the solicitation of proxies from the stockholders of Naked in connection with the proposed Business Combination. Information regarding the participants in the proxy solicitation of the stockholders of Naked and a description of their direct and indirect interests, by security holdings or otherwise, will be contained in the definitive proxy statement regarding the proposed Business Combination and other relevant materials to be filed with the SEC by Naked when they become available. Additional information regarding the directors and executive officers of Naked is also included in Naked’s Annual Report on Form 10-K for the year ended January 31, 2016 and the proxy statement for Naked’s 2016 Annual Meeting of Stockholders. These documents are available free of charge at the SEC’s web site ( and from Investor Relations at Naked at the address described above.

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