Naked Brand Group Inc. (NASDAQ:NAKD), an innovative inner fashion and lifestyle brand, announced today that it will debut its Fall 2017 women’s collection of intimate apparel, loungewear and sleepwear at the CURVENEWYORK show at the Javits Center in New York City from February 27 through March 1. Naked will exhibit at Booth 425 next to Bendon Lingerie.
Helmed by intimate’s industry veteran and CFDA Board Member Carole Hochman, the new collection builds on the luxurious fabrications, impeccable fit and seamless designs of Naked’s first two seasons of women’s products, which retail in Bloomingdales, Dillard’s, Saksfifthavenue.com, Lordandtaylor.com, Amazon, Soma and Nordstroms.com.
“We are thrilled to debut our Fall 2017 women’s collection and to continue to bring our customers the fashionable styles, beautiful comfort and superior fit they are looking for in modern intimate apparel that can be worn both in the bedroom and around the home,” said Carole Hochman, the Chief Executive Officer, Chief Creative Officer and Chairwoman of Naked.
Naked’s Fall 2017 women’s collection draws inspiration from Naked’s promise to deliver designs that women love to wear at home. These groups comprise a broad range of styles including bralettes, hipsters, boyshorts, chemises, robes, camisoles, lounge pants, sleepshirts, PJ sets and offers a beautiful range of colors and prints.
Justin Davis-Rice, Executive Chairman of Bendon commented, “Bendon is also excited to exhibit at the CURVENEWYORK event, alongside Naked and other industry leaders in the intimate apparel and swimwear space as we debut the latest innovative designs and products for the year ahead.”
About Naked:
Naked was founded on one basic desire, to create a new standard for how products worn close to the skin fit, feel and function. Naked has a strong and growing retail footprint for its innovative and luxurious men’s innerwear products in some of the best online and department stores in North America including Nordstrom, Hudson Bay, Holt Renfrew, Amazon.com, BareNecessities.com and many more. In 2014, renowned designer and sleepwear pioneer Carole Hochman joined Naked as Chief Executive Officer, Chief Creative Officer and Chairwoman with the goal of growing Naked into a global lifestyle brand. In June 2015, Naked announced a strategic partnership with NBA Miami Heat star Dwyane Wade. The 3-time NBA Champion, 11-time All Star and Olympic Gold Medalist joined the company’s Advisory Board and will serve as Creative Director for a signature collection of men’s innerwear launching 2016. Naked is now headquartered in New York City and plans to expand into other apparel and product categories that can exemplify the mission of the brand, such as activewear, swimwear, sportswear and more.
About Bendon Limited:
Bendon is a global leader in intimate apparel and swimwear renowned for its best in category innovation in design, and technology and unwavering commitment to premium quality products throughout its 70-year history. Bendon has a portfolio of 10 highly productive brands, including owned brands Bendon, Bendon Man, Davenport, Evollove, Fayreform, Hickory, Lovable (in Australia and New Zealand) and Pleasure State, as well as licensed brands Heidi Klum Intimates and Swimwear and Stella McCartney Lingerie and Swimwear.
In October 2014 Bendon announced supermodel and television host Heidi Klum as the Creative Director and face of Bendon’s flagship Intimates collection, succeeding Elle Macpherson after 25 years with the brand. Bendon products are distributed through over 4,000 doors across 34 countries as well as through a growing network of 60 company-owned Bendon retail and outlet stores in Australia, New Zealand and Ireland. Bendon’s global supply chain is one of its strongest assets, controlling sourcing, manufacturing and production at over 30 partner facilities across Asia. The company has more than 700 staff at offices and stores in Auckland, Sydney, New York, London and Hong Kong and is poised for continued meaningful growth as it opens additional retail stores and expands its current portfolio of products. http://www.bendongroup.com/
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