Naked Brand Group Inc. (NAKD), an innovative inner fashion and lifestyle brand, launched its women's intimate apparel collection today. The collection is now available for consumer purchase at www.wearnaked.com and will include deliveries to major retailers in the coming weeks.
Designed by Carole Hochman, CEO of Naked Brands, for all day effortless comfort and a "light as air" fit, Naked's first collection of women's intimates consists of the following two core groups of daily essentials:
- Naked Luxury intimates, made from luxuriously soft Modal fabric with 360-degree stretch that naturally wicks away moisture and is cooling to the touch
- Everyday Naked, constructed from premium Peruvian Pima cotton stretch fabric that is feather light, soft and breathable
Under the leadership of Hochman, a renowned designer and sleepwear pioneer, Naked is furthering their mission of creating a new standard for how products worn close to the skin fit, feel and function. Currently, the company’s men's innerwear products are available through leading North American department stores and online retailers, including Nordstrom, Inc. (JWN), Hudson Bay, Holt Renfrew, Amazon.com (AMZN), and BareNecessities.com.
Along with this milestone achievement, the company has announced a number of positive developments in recent months, including:
- Launching a new line of intimate apparel, sleepwear, and loungewear designed to be responsive to the lives of active women.
- Expanding its retail distribution in the South Florida market with retailer partners including Dillard's in Ft. Lauderdale and Nordstrom in International Plaza (Tampa), Aventura, and Merrick Park.
Furthermore, Naked Brands signed a milestone endorsement and partnership agreement with NBA Miami HEAT Champion Dwyane Wade. Wade is a member of the company's advisory board, and is Creative Director for the Wade X Naked collection of men's innerwear planned to launch in 2016. In November 2015, the company, in partnership with Wade, announced the launch of The Naked Truth campaign, a socially driven campaign focused on freedom and authenticity.
Naked Brands continues to position themselves at the forefront of the intimate apparel sector with strategic partnerships and highly anticipated product launches. Currently, the company has plans to expand into other apparel and product categories, with the intent of becoming a global lifestyle brand for both women and men within an estimated $110 billion market, that can exemplify the mission of the brand.
"My entire career has been focused around women's intimate apparel and I know women want to feel comfortable and sexy in their underwear," said Carole Hochman, CEO of Naked Brands. "Naked's intimates address the needs of the modern woman, making comfort and quality our primary focus with contemporary silhouettes and beautiful fabrication to create garments that we believe would make any woman feel sexy and confident. We are so excited to make these available to customers."
For more information about Naked Brands, visit www.wearnaked.com.
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